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Executive Certificate in 360° Digital Advertising
-- ViewingNowExecutive Certificate in 360° Digital Advertising equips marketing professionals with cutting-edge skills. This intensive program covers search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and programmatic advertising.
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2个月完成
每周2-3小时
随时开始
无等待期
课程详情
- Digital Marketing Strategy & Planning
- Search Engine Optimization (SEO) Fundamentals & Advanced SEO
- Paid Search Advertising (PPC) with Google Ads & Bing Ads
- Social Media Marketing & Advertising (SMM & SMA) across Platforms
- Programmatic Advertising & Display Advertising
- Data Analytics & Measurement in Digital Advertising
- Mobile Advertising & App Marketing
- Email Marketing & Automation
- Content Marketing & Digital Storytelling
职业道路
Career Role Description Digital Marketing Manager (Search Engine Optimisation, Pay-Per-Click) Develop and execute comprehensive digital marketing strategies, leveraging SEO and PPC for optimal brand visibility and lead generation.
Extensive experience in keyword research and campaign management is crucial.
Social Media Specialist (Social Media Marketing, Content Marketing) Craft engaging social media content, manage community interactions, and track campaign performance across various platforms.
Strong understanding of social media analytics and algorithm optimization is essential.
PPC Specialist (Pay-Per-Click Advertising, Google Ads) Manage and optimize paid search campaigns across different search engines, focusing on improving ROI and maximizing conversion rates.
Expertise in Google Ads and other PPC platforms is a must.
SEO Specialist (Search Engine Optimisation, Technical SEO) Implement on-page and off-page optimization strategies to improve website rankings in search engine results pages.
A solid understanding of technical SEO and link building is required.
Data Analyst (Digital Marketing Analytics, Google Analytics) Analyze website traffic and marketing campaign data to identify trends and provide insights that inform strategic decision-making.
Proficiency in Google Analytics and other data analytics tools is critical.
入学要求
- 对主题的基本理解
- 英语语言能力
- 计算机和互联网访问
- 基本计算机技能
- 完成课程的奉献精神
无需事先的正式资格。课程设计注重可访问性。
课程状态
本课程为职业发展提供实用的知识和技能。它是:
- 未经认可机构认证
- 未经授权机构监管
- 对正式资格的补充
成功完成课程后,您将获得结业证书。
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