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Executive Certificate in 360° Digital Advertising
-- viewing nowExecutive Certificate in 360° Digital Advertising equips marketing professionals with cutting-edge skills. This intensive program covers search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and programmatic advertising.
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Course Details
- Digital Marketing Strategy & Planning
- Search Engine Optimization (SEO) Fundamentals & Advanced SEO
- Paid Search Advertising (PPC) with Google Ads & Bing Ads
- Social Media Marketing & Advertising (SMM & SMA) across Platforms
- Programmatic Advertising & Display Advertising
- Data Analytics & Measurement in Digital Advertising
- Mobile Advertising & App Marketing
- Email Marketing & Automation
- Content Marketing & Digital Storytelling
Career Path
Career Role Description Digital Marketing Manager (Search Engine Optimisation, Pay-Per-Click) Develop and execute comprehensive digital marketing strategies, leveraging SEO and PPC for optimal brand visibility and lead generation.
Extensive experience in keyword research and campaign management is crucial.
Social Media Specialist (Social Media Marketing, Content Marketing) Craft engaging social media content, manage community interactions, and track campaign performance across various platforms.
Strong understanding of social media analytics and algorithm optimization is essential.
PPC Specialist (Pay-Per-Click Advertising, Google Ads) Manage and optimize paid search campaigns across different search engines, focusing on improving ROI and maximizing conversion rates.
Expertise in Google Ads and other PPC platforms is a must.
SEO Specialist (Search Engine Optimisation, Technical SEO) Implement on-page and off-page optimization strategies to improve website rankings in search engine results pages.
A solid understanding of technical SEO and link building is required.
Data Analyst (Digital Marketing Analytics, Google Analytics) Analyze website traffic and marketing campaign data to identify trends and provide insights that inform strategic decision-making.
Proficiency in Google Analytics and other data analytics tools is critical.
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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