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Executive Certificate in 360° Digital Advertising
-- viendo ahoraExecutive Certificate in 360° Digital Advertising equips marketing professionals with cutting-edge skills. This intensive program covers search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and programmatic advertising.
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Detalles del Curso
- Digital Marketing Strategy & Planning
- Search Engine Optimization (SEO) Fundamentals & Advanced SEO
- Paid Search Advertising (PPC) with Google Ads & Bing Ads
- Social Media Marketing & Advertising (SMM & SMA) across Platforms
- Programmatic Advertising & Display Advertising
- Data Analytics & Measurement in Digital Advertising
- Mobile Advertising & App Marketing
- Email Marketing & Automation
- Content Marketing & Digital Storytelling
Trayectoria Profesional
Career Role Description Digital Marketing Manager (Search Engine Optimisation, Pay-Per-Click) Develop and execute comprehensive digital marketing strategies, leveraging SEO and PPC for optimal brand visibility and lead generation.
Extensive experience in keyword research and campaign management is crucial.
Social Media Specialist (Social Media Marketing, Content Marketing) Craft engaging social media content, manage community interactions, and track campaign performance across various platforms.
Strong understanding of social media analytics and algorithm optimization is essential.
PPC Specialist (Pay-Per-Click Advertising, Google Ads) Manage and optimize paid search campaigns across different search engines, focusing on improving ROI and maximizing conversion rates.
Expertise in Google Ads and other PPC platforms is a must.
SEO Specialist (Search Engine Optimisation, Technical SEO) Implement on-page and off-page optimization strategies to improve website rankings in search engine results pages.
A solid understanding of technical SEO and link building is required.
Data Analyst (Digital Marketing Analytics, Google Analytics) Analyze website traffic and marketing campaign data to identify trends and provide insights that inform strategic decision-making.
Proficiency in Google Analytics and other data analytics tools is critical.
Requisitos de Entrada
- Comprensión básica de la materia
- Competencia en idioma inglés
- Acceso a computadora e internet
- Habilidades básicas de computadora
- Dedicación para completar el curso
No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.
Estado del Curso
Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:
- No acreditado por un organismo reconocido
- No regulado por una institución autorizada
- Complementario a las calificaciones formales
Recibirás un certificado de finalización al completar exitosamente el curso.
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Preguntas Frecuentes
Habilidades que obtendrás
Tarifa del curso
- 3-4 horas por semana
- Entrega temprana del certificado
- Inscripción abierta - comienza cuando quieras
- 2-3 horas por semana
- Entrega regular del certificado
- Inscripción abierta - comienza cuando quieras
- Acceso completo al curso
- Certificado digital
- Materiales del curso
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