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Certificate Programme in Programmatic Ad Retargeting
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2个月完成
每周2-3小时
随时开始
无等待期
课程详情
- Introduction to Programmatic Advertising & the Digital Ecosystem
- Understanding Retargeting: Principles and Strategies
- Programmatic Ad Retargeting Platforms & Technologies
- Audience Segmentation & Targeting for Retargeting Campaigns
- Creative Optimization for Retargeting Ads
- Measuring & Analyzing Retargeting Campaign Performance (KPIs)
- Advanced Retargeting Techniques: Lookalike Audiences & Frequency Capping
- Case Studies & Best Practices in Programmatic Ad Retargeting
- Legal & Ethical Considerations in Programmatic Advertising
- Setting up and managing your first Programmatic Retargeting Campaign
职业道路
Programmatic Ad Retargeting Career Roles Description Programmatic Media Buyer Manages programmatic ad campaigns, focusing on retargeting strategies to maximize ROI.
Requires strong analytical skills and experience with DSP platforms.
Ad Operations Specialist (Retargeting) Handles the technical aspects of programmatic retargeting, ensuring smooth campaign execution and optimization.
Excellent knowledge of ad tech and trafficking is crucial.
Data Analyst (Programmatic Retargeting) Analyzes campaign data to identify trends and opportunities for improvement.
Proficiency in data visualization and statistical analysis is essential.
PPC Specialist (Retargeting Focus) Specializes in Pay-Per-Click advertising, concentrating on retargeting strategies across various platforms like Google Ads.
Requires expertise in keyword research and bid management.
入学要求
- 对主题的基本理解
- 英语语言能力
- 计算机和互联网访问
- 基本计算机技能
- 完成课程的奉献精神
无需事先的正式资格。课程设计注重可访问性。
课程状态
本课程为职业发展提供实用的知识和技能。它是：
- 未经认可机构认证
- 未经授权机构监管
- 对正式资格的补充
成功完成课程后，您将获得结业证书。
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