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Certificate Programme in Programmatic Ad Retargeting
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CourseDetails
- Introduction to Programmatic Advertising & the Digital Ecosystem
- Understanding Retargeting: Principles and Strategies
- Programmatic Ad Retargeting Platforms & Technologies
- Audience Segmentation & Targeting for Retargeting Campaigns
- Creative Optimization for Retargeting Ads
- Measuring & Analyzing Retargeting Campaign Performance (KPIs)
- Advanced Retargeting Techniques: Lookalike Audiences & Frequency Capping
- Case Studies & Best Practices in Programmatic Ad Retargeting
- Legal & Ethical Considerations in Programmatic Advertising
- Setting up and managing your first Programmatic Retargeting Campaign
CareerPath
Programmatic Ad Retargeting Career Roles Description Programmatic Media Buyer Manages programmatic ad campaigns, focusing on retargeting strategies to maximize ROI.
Requires strong analytical skills and experience with DSP platforms.
Ad Operations Specialist (Retargeting) Handles the technical aspects of programmatic retargeting, ensuring smooth campaign execution and optimization.
Excellent knowledge of ad tech and trafficking is crucial.
Data Analyst (Programmatic Retargeting) Analyzes campaign data to identify trends and opportunities for improvement.
Proficiency in data visualization and statistical analysis is essential.
PPC Specialist (Retargeting Focus) Specializes in Pay-Per-Click advertising, concentrating on retargeting strategies across various platforms like Google Ads.
Requires expertise in keyword research and bid management.
EntryRequirements
- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- OpenEnrollmentStartAnytime
- TwoThreeHoursPerWeek
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