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Certificate Programme in Ad Performance Monitoring
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关于这门课程
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2个月完成
每周2-3小时
随时开始
无等待期
课程详情
- Ad Performance Monitoring Fundamentals
- Key Performance Indicators (KPIs) in Advertising
- Attribution Modeling and Conversion Tracking
- Data Analysis and Reporting for Ad Campaigns
- Advanced Ad Performance Optimization Techniques
- Budget Allocation and ROI Optimization
- A/B Testing and Experimentation in Advertising
- Google Ads & Facebook Ads Performance Analysis
职业道路
Career Role (Ad Performance Monitoring) Description Digital Marketing Analyst Analyze campaign performance, identify areas for improvement, and optimize for better ROI.
Requires strong analytical and reporting skills.
PPC Specialist Manage paid search campaigns across various platforms, track key metrics, and optimize for conversions.
Expert in bidding strategies and keyword research is essential.
SEM Manager Oversee all aspects of search engine marketing, including SEO and PPC, monitoring performance and managing budgets.
Requires leadership and strategic thinking skills.
Data Analyst (Digital Marketing) Extract insights from large datasets to inform marketing decisions.
Strong data visualization and reporting skills are needed.
Proficiency in Google Analytics and other analytics tools is vital.
入学要求
- 对主题的基本理解
- 英语语言能力
- 计算机和互联网访问
- 基本计算机技能
- 完成课程的奉献精神
无需事先的正式资格。课程设计注重可访问性。
课程状态
本课程为职业发展提供实用的知识和技能。它是：
- 未经认可机构认证
- 未经授权机构监管
- 对正式资格的补充
成功完成课程后，您将获得结业证书。
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