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Certificate Programme in Ad Performance Monitoring

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์–ด๋””์„œ๋“  ํ•™์Šต

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์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Ad Performance Monitoring Fundamentals
  • Key Performance Indicators (KPIs) in Advertising
  • Attribution Modeling and Conversion Tracking
  • Data Analysis and Reporting for Ad Campaigns
  • Advanced Ad Performance Optimization Techniques
  • Budget Allocation and ROI Optimization
  • A/B Testing and Experimentation in Advertising
  • Google Ads & Facebook Ads Performance Analysis

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role (Ad Performance Monitoring) Description Digital Marketing Analyst Analyze campaign performance, identify areas for improvement, and optimize for better ROI.

Requires strong analytical and reporting skills.

PPC Specialist Manage paid search campaigns across various platforms, track key metrics, and optimize for conversions.

Expert in bidding strategies and keyword research is essential.

SEM Manager Oversee all aspects of search engine marketing, including SEO and PPC, monitoring performance and managing budgets.

Requires leadership and strategic thinking skills.

Data Analyst (Digital Marketing) Extract insights from large datasets to inform marketing decisions.

Strong data visualization and reporting skills are needed.

Proficiency in Google Analytics and other analytics tools is vital.

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์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
CERTIFICATE PROGRAMME IN AD PERFORMANCE MONITORING
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
์ƒˆ ๋“ฑ๋ก
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