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Graduate Certificate in Display Ad Retargeting

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

This certificate program equips you with the skills to boost conversion rates, increase ROI, and advance your career in digital marketing. Real-world case studies and hands-on projects prepare you for immediate impact. Launch a lucrative career in digital advertising or enhance your existing skillset with our comprehensive Display Ad Retargeting curriculum. Secure your future in a high-demand field.

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์–ด๋””์„œ๋“  ํ•™์Šต

๊ณต์œ  ๊ฐ€๋Šฅํ•œ ์ธ์ฆ์„œ

LinkedIn ํ”„๋กœํ•„์— ์ถ”๊ฐ€

์™„๋ฃŒ๊นŒ์ง€ 2๊ฐœ์›”

์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Display Ad Retargeting Fundamentals: Introduction to retargeting strategies, platforms (Google Ads, DV360), and campaign setup.
  • Audience Segmentation & Targeting: Mastering audience creation, lookalike audiences, and advanced targeting techniques for maximizing ROI.
  • Creative Optimization for Retargeting: Designing high-converting display ads, A/B testing, and dynamic creative optimization (DCO).
  • Measurement & Attribution in Retargeting: Tracking conversions, understanding attribution models, and analyzing campaign performance data for display ad retargeting.
  • Advanced Bidding Strategies: Exploring different bidding strategies (e.g., automated bidding, manual bidding) for optimal ad spend management.
  • Remarketing List Management: Best practices for creating and managing effective remarketing lists, including frequency capping and exclusion lists.
  • Google Ads Display Retargeting: In-depth exploration of Google Ads features and functionalities specifically for display ad retargeting campaigns.
  • Programmatic Display Retargeting: Understanding programmatic buying and its role in efficient and effective display ad retargeting.

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Job Role Description Display Ad Retargeting Specialist Develop and implement highly effective retargeting campaigns, leveraging data analysis to optimize ad performance and maximize ROI for clients.

Requires proficiency in Google Ads, programmatic advertising and data analytics.

Programmatic Advertising Manager (Retargeting Focus) Manage and optimize programmatic display advertising campaigns, with a strong emphasis on retargeting strategies.

Responsible for campaign planning, execution, and reporting.

Expertise in DSPs and ad server platforms is crucial.

Digital Marketing Executive (Retargeting Specialism) Contribute to the overall digital marketing strategy with a specific focus on developing and executing retargeting initiatives.

Collaborate with teams to integrate retargeting into wider marketing efforts.

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์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
GRADUATE CERTIFICATE IN DISPLAY AD RETARGETING
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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