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Graduate Certificate in Display Ad Retargeting
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Course Details
- Display Ad Retargeting Fundamentals: Introduction to retargeting strategies, platforms (Google Ads, DV360), and campaign setup.
- Audience Segmentation & Targeting: Mastering audience creation, lookalike audiences, and advanced targeting techniques for maximizing ROI.
- Creative Optimization for Retargeting: Designing high-converting display ads, A/B testing, and dynamic creative optimization (DCO).
- Measurement & Attribution in Retargeting: Tracking conversions, understanding attribution models, and analyzing campaign performance data for display ad retargeting.
- Advanced Bidding Strategies: Exploring different bidding strategies (e.g., automated bidding, manual bidding) for optimal ad spend management.
- Remarketing List Management: Best practices for creating and managing effective remarketing lists, including frequency capping and exclusion lists.
- Google Ads Display Retargeting: In-depth exploration of Google Ads features and functionalities specifically for display ad retargeting campaigns.
- Programmatic Display Retargeting: Understanding programmatic buying and its role in efficient and effective display ad retargeting.
Career Path
Job Role Description Display Ad Retargeting Specialist Develop and implement highly effective retargeting campaigns, leveraging data analysis to optimize ad performance and maximize ROI for clients.
Requires proficiency in Google Ads, programmatic advertising and data analytics.
Programmatic Advertising Manager (Retargeting Focus) Manage and optimize programmatic display advertising campaigns, with a strong emphasis on retargeting strategies.
Responsible for campaign planning, execution, and reporting.
Expertise in DSPs and ad server platforms is crucial.
Digital Marketing Executive (Retargeting Specialism) Contribute to the overall digital marketing strategy with a specific focus on developing and executing retargeting initiatives.
Collaborate with teams to integrate retargeting into wider marketing efforts.
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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