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Executive Certificate in Crisis Communication for Customer Service Teams
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๊ณผ์ ์ธ๋ถ์ฌํญ
- Crisis Communication Fundamentals: Defining crises, understanding impact, and developing a proactive approach.
- Social Media in a Crisis: Managing online reputation, responding to negative comments, and leveraging social listening tools.
- Internal Communication During Crises: Keeping employees informed, empowered, and aligned, building resilience.
- Customer Service Strategies in Crisis: Prioritizing customer needs, managing expectations, and delivering empathetic responses.
- Crisis Communication Plan Development: Creating and testing a comprehensive plan for various crisis scenarios, including tabletop exercises.
- Legal and Ethical Considerations: Understanding legal liabilities, data privacy, and ethical guidelines in crisis communication.
- Media Relations Training: Crafting key messages, preparing for media interviews, and managing media inquiries.
- Post-Crisis Review and Improvement: Analyzing crisis response, identifying areas for improvement, and refining communication protocols.
๊ฒฝ๋ ฅ ๊ฒฝ๋ก
Career Role Description Crisis Communication Manager (Customer Service) Develops and implements crisis communication strategies for customer-facing issues; manages media relations and internal communications during crises.
High demand, excellent salary potential.
Customer Service Representative (Crisis Management) Handles escalated customer complaints and sensitive situations; de-escalates conflict and resolves issues during crises, requiring strong communication skills.
Growing job market.
Social Media Manager (Crisis Response) Monitors social media for potential crises and responds swiftly and effectively; manages online reputation and mitigates negative impacts during critical incidents.
Essential skillset.
Public Relations Specialist (Customer-focused) Builds and maintains positive relationships with customers and the media; manages communications during crises to protect brand reputation.
High earning potential.
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