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Masterclass Certificate in Online Marketing Tactics
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关于这门课程
100%在线
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2个月完成
每周2-3小时
随时开始
无等待期
课程详情
- Search Engine Optimization (SEO) Fundamentals and Keyword Research
- Paid Advertising Strategies: PPC & Social Media Marketing
- Email Marketing Automation and Lead Nurturing
- Content Marketing Strategy and Content Creation
- Social Media Marketing: Platform-Specific Tactics & Engagement
- Analytics and Measurement: Tracking ROI in Online Marketing
- Landing Page Optimization and Conversion Rate Optimization (CRO)
- Online Marketing Tactics for E-commerce
- Influencer Marketing and Brand Collaboration
职业道路
Career Role Description Digital Marketing Manager (Online Marketing, SEO, SEM) Develops and executes comprehensive digital marketing strategies, managing SEO/SEM campaigns, social media, and content marketing initiatives for increased brand visibility and lead generation.
SEO Specialist (Search Engine Optimisation, Keyword Research) Conducts keyword research, on-page and off-page optimization, and technical SEO audits to improve website ranking and organic search visibility.
A vital role in online marketing.
PPC Specialist (Pay-Per-Click, Google Ads, Bing Ads) Manages paid advertising campaigns across various platforms like Google Ads and Bing Ads, optimizing bids, targeting, and ad copy for maximum ROI.
A core skill in online marketing.
Social Media Manager (Social Media Marketing, Content Strategy) Creates and implements social media strategies, managing content calendars, engaging audiences, and tracking key performance indicators across various platforms.
Highly relevant in today's online marketing landscape.
Email Marketing Specialist (Email Campaigns, Automation) Develops and executes email marketing campaigns, segmenting audiences, personalizing messaging, and automating email workflows to nurture leads and drive conversions.
入学要求
- 对主题的基本理解
- 英语语言能力
- 计算机和互联网访问
- 基本计算机技能
- 完成课程的奉献精神
无需事先的正式资格。课程设计注重可访问性。
课程状态
本课程为职业发展提供实用的知识和技能。它是：
- 未经认可机构认证
- 未经授权机构监管
- 对正式资格的补充
成功完成课程后，您将获得结业证书。
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