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Certificate Programme in Ad Testing Planning
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2个月完成
每周2-3小时
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无等待期
课程详情
- Introduction to A/B Testing and Ad Campaign Planning
- Defining Key Performance Indicators (KPIs) and Choosing the Right Metrics
- Ad Creative Development and Best Practices for Ad Copy
- Targeting and Segmentation Strategies for Enhanced Ad Delivery
- Advanced A/B Testing Methodologies and Statistical Analysis
- Landing Page Optimization and Conversion Rate Improvement
- Budget Allocation and ROI Maximization in Ad Campaigns
- Google Ads and Other Ad Platform Integration
- Reporting, Analytics and Data-Driven Decision Making for Ad Testing
职业道路
Career Role Description Digital Marketing Specialist (Ad Testing) Plan, execute, and analyze A/B tests across various digital channels.
Manage ad campaigns and optimize for conversions.
High demand for data analysis and reporting skills.
PPC (Pay-Per-Click) Advertising Manager Manage large PPC budgets, overseeing campaign strategy, keyword research, and bid management.
Expertise in ad copy testing and optimization is crucial.
Strong analytical and reporting abilities are essential.
Marketing Analyst (Ad Testing Focus) Analyze campaign performance data and identify areas for improvement through rigorous A/B testing methodologies.
Present findings and make data-driven recommendations for improved ad performance.
Strong statistical knowledge and data visualization skills needed.
入学要求
- 对主题的基本理解
- 英语语言能力
- 计算机和互联网访问
- 基本计算机技能
- 完成课程的奉献精神
无需事先的正式资格。课程设计注重可访问性。
课程状态
本课程为职业发展提供实用的知识和技能。它是：
- 未经认可机构认证
- 未经授权机构监管
- 对正式资格的补充
成功完成课程后，您将获得结业证书。
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