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Certificate Programme in Ad Strategy
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2个月完成
每周2-3小时
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课程详情
- Introduction to Advertising & its Strategy
- Digital Marketing Channels & Strategy
- Advertising Campaign Planning & Execution
- Ad Copywriting and Creative Development
- Media Planning & Buying
- Measuring & Analysing Advertising Performance (ROI & KPIs)
- Social Media Advertising Strategy
- Search Engine Marketing (SEM) Strategy
- Legal and Ethical Considerations in Advertising
职业道路
Career Role Description Digital Marketing Specialist (Advertising Strategy) Develop and implement comprehensive digital advertising strategies, utilizing data-driven insights to optimize campaigns and achieve marketing objectives across various platforms.
High demand for professionals with strong analytical skills and experience in PPC and SEO.
Advertising Account Manager Manage client relationships, oversee advertising campaigns, and ensure that campaigns meet client objectives and stay within budget.
Requires strong communication, project management and client relationship skills.
Expertise in advertising strategy is paramount.
PPC Specialist (Pay-Per-Click) Manage and optimize paid search advertising campaigns across various platforms like Google Ads and Bing Ads.
Requires strong analytical skills, keyword research expertise, and a deep understanding of PPC bidding strategies.
High demand for this specialized advertising strategy role.
SEO Specialist (Search Engine Optimization) Improve organic search engine rankings by optimizing websites and content.
Requires excellent understanding of SEO principles, technical SEO, keyword research, and content optimization.
Strong demand for skilled professionals within the digital advertising and marketing sector.
Social Media Marketing Manager (Social Advertising) Develop and execute social media marketing strategies, managing advertising campaigns across various platforms.
Requires a comprehensive understanding of social media algorithms, audience targeting, and content creation.
Essential for successful advertising strategy implementation.
入学要求
- 对主题的基本理解
- 英语语言能力
- 计算机和互联网访问
- 基本计算机技能
- 完成课程的奉献精神
无需事先的正式资格。课程设计注重可访问性。
课程状态
本课程为职业发展提供实用的知识和技能。它是：
- 未经认可机构认证
- 未经授权机构监管
- 对正式资格的补充
成功完成课程后，您将获得结业证书。
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