Certificate Programme in Google Ads Performance

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The Google Ads Performance Professional Certificate is a vital 10-unit course designed to meet high industry demand for digital marketing expertise. It equips learners with essential skills in campaign creation, optimization, and data analysis using Google Ads tools.

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AboutThisCourse

This program is crucial for career advancement, offering hands-on experience that prepares individuals for roles such as digital marketing specialist or media buyer. By mastering performance marketing strategies, learners gain a competitive edge in the job market. The certification validates proficiency in driving business growth through targeted advertising, making it an indispensable credential for aspiring professionals seeking to thrive in the dynamic digital landscape.

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CourseDetails

  • Google Ads Fundamentals: Account Structure and Setup
  • Keyword Research and Targeting: Optimizing for Search & Display
  • Google Ads Campaign Creation & Management
  • Search & Display Campaign Strategies: Bidding and Budgeting
  • Google Ads Performance Measurement and Reporting: Data Analysis
  • Conversion Tracking and Optimization
  • Remarketing and Audience Targeting: Reaching the Right Customers
  • Mobile Advertising with Google Ads
  • Google Ads Best Practices: Compliance and Policies
  • Advanced Google Ads Techniques: Automation and Scripting

CareerPath

Google Ads Performance Career Roles Job Description Google Ads Specialist Develop and execute Google Ads campaigns, manage budgets, and optimize for conversions.

High demand for PPC (pay-per-click) expertise.

PPC Manager (Pay-Per-Click) Oversee multiple Google Ads accounts, analyze campaign performance, and report on key metrics.

Requires strong analytical and leadership skills.

Digital Marketing Executive (Google Ads) Manage all aspects of digital marketing campaigns, with a strong focus on Google Ads performance and ROI (return on investment).

Excellent communication and client management skills needed.

Search Engine Marketing (SEM) Specialist Experienced in all aspects of SEM, primarily focused on Google Ads strategy, keyword research, and bid management.

Data-driven decision making essential.

EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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SkillsYoullGain

Campaign Management Keyword Research Bid Optimization Ad Copywriting

CourseFee

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FastTrack £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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CERTIFICATE PROGRAMME IN GOOGLE ADS PERFORMANCE
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London School of International Business (LSIB)
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05 May 2025
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