Masterclass Certificate in Ad Performance Evaluation

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CourseDetails

  • Ad Performance Evaluation Fundamentals
  • Key Performance Indicators (KPIs) and Ad Metrics
  • Advanced Ad Attribution Modeling
  • Data Analysis for Ad Campaign Optimization
  • A/B Testing and Experiment Design for Ads
  • ROI Measurement and Reporting for Ad Campaigns
  • Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS) Analysis
  • Marketing Attribution and Multi-Channel Analysis
  • Understanding and Utilizing Ad Reporting Dashboards

CareerPath

Career Role Description Digital Marketing Analyst (Ad Performance Evaluation) Analyze campaign data, optimize ad spend, and report on key performance indicators (KPIs).

High demand for data-driven professionals.

PPC Specialist (Paid Advertising) Manage paid search campaigns across Google Ads and other platforms.

Requires expertise in keyword research and bid management.

Performance Marketing Manager (Advertising & Analytics) Lead multi-channel advertising strategies, oversee budgets, and drive ROI.

Strategic leadership and team management skills are essential.

Data Scientist (Advertising Technology) Develop advanced analytical models to predict ad performance and personalize user experiences.

Requires strong programming and statistical skills.

EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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FastTrack £140
CompleteInOneMonth
AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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MASTERCLASS CERTIFICATE IN AD PERFORMANCE EVALUATION
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London School of International Business (LSIB)
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05 May 2025
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