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Career Advancement Programme in Ad Analytics Basics
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CourseDetails
- Introduction to Digital Advertising and the AdTech Ecosystem
- Ad Analytics Fundamentals: Key Metrics and KPIs
- Ad Campaign Structuring and Optimization for improved ROI
- Google Ads Fundamentals and Reporting
- Facebook/Meta Ads and Campaign Management
- Data Analysis and Interpretation for Advertisers
- Attribution Modeling and Marketing Mix Modeling
- A/B Testing and Experimentation in Ad Campaigns
- Advanced Ad Analytics Techniques (Predictive Modeling)
- Measuring Ad Campaign Performance and Return on Investment (ROI)
CareerPath
Job Title Description Junior Ad Analyst (Entry-Level Ad Analytics) Gain foundational experience in data analysis for digital advertising campaigns.
Assist senior analysts with data collection and reporting.
Ideal entry point into the UK ad analytics market.
Ad Analytics Specialist (Mid-Level Ad Analytics) Analyze campaign performance, identify optimization opportunities, and develop data-driven recommendations for improved ROI.
Requires proficiency in Google Ads and other ad platforms.
Senior Ad Analytics Manager (Senior Ad Analytics) Lead and mentor a team of analysts.
Develop comprehensive ad analytics strategies, oversee budget allocation, and deliver insightful reports to key stakeholders.
Strong leadership and communication skills essential.
Digital Marketing Manager with Ad Analytics Focus (Digital Marketing, Ad Analytics) Combine digital marketing expertise with advanced ad analytics skills.
Manage holistic marketing campaigns, leveraging data for performance improvement and strategic decision-making.
EntryRequirements
- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- OpenEnrollmentStartAnytime
- TwoThreeHoursPerWeek
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