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Certificate Programme in Social Media Listening Best Practices for PR

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AboutThisCourse

Learn to leverage sentiment analysis tools and data visualization for impactful reporting. This program enhances your skills in social media analytics, improving your strategic communication and opening doors to exciting career prospects in public relations, marketing, and digital communications. Gain a competitive edge with our unique, hands-on approach and industry-leading instructors.

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CourseDetails

  • Introduction to Social Media Listening for PR
  • Social Media Landscape & Platform Analysis for PR
  • Setting up Social Listening Tools and Technologies
  • Social Media Listening Best Practices & Methodology
  • Sentiment Analysis and Brand Reputation Management
  • Crisis Communication and Response using Social Listening
  • Data Visualization and Reporting for Social Listening in PR
  • Advanced Social Listening Techniques and Predictive Analytics
  • Case Studies: Successful Social Media Listening Campaigns
  • Ethical Considerations in Social Media Listening for PR

CareerPath

Job Role Description Social Media Listening Specialist (PR & Communications) Analyze social media conversations to understand brand perception and identify PR opportunities and risks.

Requires strong analytical and communication skills.

Digital PR Manager (Social Media Focus) Develop and implement social media strategies, leveraging listening data to inform campaigns.

Leads a team and manages budgets.

Social Media Analyst (Data & Insights) Specializes in extracting actionable insights from social media data; creates reports for PR and marketing teams.

Strong data visualization skills essential.

PR & Communications Executive (Social Media Listening) Supports the PR team by monitoring social media for relevant conversations and contributing to crisis communication strategies.

EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack £140
CompleteInOneMonth
AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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CERTIFICATE PROGRAMME IN SOCIAL MEDIA LISTENING BEST PRACTICES FOR PR
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London School of International Business (LSIB)
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05 May 2025
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