Certified Specialist Programme in Media Buying Analysis
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- Media Buying Fundamentals and Strategies
- Digital Advertising Channels: Programmatic & Social Media
- Media Buying Analysis and Reporting using Data Analytics
- Campaign Optimization and Performance Measurement: ROI & KPIs
- Understanding the role of Attribution Modeling in Media Buying
- Advanced Media Buying Techniques (e.g., A/B Testing)
- Budget Allocation & Forecasting
- Legal and Ethical Considerations in Media Buying
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Career Role Description Media Buying Specialist (Digital Marketing, PPC) Manage PPC campaigns across Google Ads, Bing Ads, and social media platforms.
Focus on maximizing ROI and achieving client objectives.
Requires strong analytical skills and proficiency in media buying tools.
Programmatic Media Buyer (Automated Advertising, RTB) Utilize programmatic platforms to automate ad buying, optimizing campaigns based on real-time data.
Requires expertise in DSPs (Demand-Side Platforms) and data analysis.
Deep understanding of RTB (Real-Time Bidding).
Senior Media Analyst (Data Analysis, Media Strategy) Lead media strategy development, analyzing campaign performance, identifying trends, and providing actionable insights to improve ROI.
Strong leadership and communication skills are essential.
Expertise in media buying analysis is a must.
Performance Marketing Manager (Marketing Analytics, Digital Advertising) Oversee all aspects of digital marketing campaigns, including media buying, SEO, and social media marketing.
Manage budgets and teams, driving overall performance and growth.
Expertise in performance marketing and reporting is key.
EntryRequirements
- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
- EarlyCertificateDelivery
- OpenEnrollmentStartAnytime
- TwoThreeHoursPerWeek
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