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Career Advancement Programme in Online Advertising Tracking
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- Introduction to Online Advertising Tracking & Measurement
- Key Performance Indicators (KPIs) in Online Advertising: Conversion Rate, ROI, CPA
- Attribution Modeling for Enhanced Campaign Analysis
- Data Analytics & Reporting for Online Advertising (Google Analytics, etc.)
- Advanced Online Advertising Tracking Techniques
- Implementing and Managing Tagging Strategies (Pixel Implementation, etc.)
- Fraud Detection and Prevention in Online Advertising
- Online Advertising Budget Optimization & Campaign Performance Improvement
CareerPath
Career Role Description Online Advertising Analyst (Digital Marketing, Data Analysis) Analyze campaign performance, identify trends, and optimize online advertising strategies for improved ROI.
Requires strong analytical skills and proficiency in data visualization tools.
PPC Specialist (Paid Search, Google Ads) Manage and optimize paid search campaigns across various platforms, focusing on keyword research, bid management, and ad copywriting to maximize conversions.
Requires a deep understanding of Google Ads and other PPC platforms.
SEO Specialist (Search Engine Optimization, Organic Traffic) Improve organic search rankings through on-page and off-page optimization techniques.
Involves keyword research, content strategy, and technical SEO to drive website traffic.
Requires strong understanding of search engine algorithms.
Digital Marketing Manager (Online Advertising, Campaign Management) Oversee all aspects of online advertising campaigns, including strategy development, budget allocation, performance tracking, and reporting.
Requires leadership skills and a comprehensive understanding of digital marketing channels.
EntryRequirements
- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- OpenEnrollmentStartAnytime
- TwoThreeHoursPerWeek
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