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Career Advancement Programme in Online Advertising Reporting
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- Online Advertising Reporting Fundamentals
- Data Analysis for Online Advertising (including KPI's and ROI)
- Campaign Management & Optimization Techniques
- Attribution Modeling & Conversion Tracking
- Advanced Reporting & Dashboard Creation using Google Data Studio
- Understanding & Utilizing Online Advertising Platforms (e.g., Google Ads, Meta Ads)
- Predictive Analytics and Forecasting in Online Advertising
- A/B Testing and Experimentation for Enhanced Performance
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Job Title Description Online Advertising Account Manager Manage client accounts, oversee campaigns, and optimize performance across various digital channels.
Requires strong client relationship skills and deep understanding of online advertising strategies.
PPC Specialist (Pay-Per-Click) Develop and execute PPC campaigns on platforms like Google Ads and Bing Ads.
Requires expertise in keyword research, bidding strategies, and campaign optimization.
A key role in driving online traffic.
SEO Specialist (Search Engine Optimization) Improve website ranking in search engine results pages (SERPs).
Involves on-page and off-page optimization, keyword research, technical SEO, and content strategy.
Crucial for organic online visibility.
Digital Marketing Analyst Analyze website data, marketing campaign performance, and user behaviour to identify trends and provide data-driven insights.
Excellent analytical and reporting skills are essential.
Data analysis skills are key for this role.
Social Media Marketing Manager Develop and implement social media strategies across various platforms.
Requires understanding of social media algorithms, content creation, community management, and engagement.
EntryRequirements
- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
- EarlyCertificateDelivery
- OpenEnrollmentStartAnytime
- TwoThreeHoursPerWeek
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