Certified Specialist Programme in Social Media Brand Monitoring
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- Social Media Brand Monitoring: Fundamentals and Best Practices
- Setting Up and Managing Social Listening Tools (Brandwatch, Talkwalker, etc.)
- Sentiment Analysis and Interpretation in Social Media
- Competitive Analysis using Social Media Brand Monitoring
- Crisis Management and Reputation Repair on Social Media
- Data Visualization and Reporting for Social Media Insights
- Measuring ROI of Social Media Brand Monitoring
- Legal and Ethical Considerations in Social Media Monitoring
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Career Roles in Social Media Brand Monitoring (UK) Description Social Media Analyst (Brand Monitoring Specialist) Analyze social media data to identify brand mentions, sentiment, and trends; provide actionable insights for marketing and PR strategies.
Requires strong analytical and reporting skills.
Community Manager (Brand Monitoring & Engagement) Manage brand presence across social media platforms, monitor conversations, and engage with customers.
Requires excellent communication and customer service skills.
Social Media Marketing Specialist (Brand Monitoring & Strategy) Develop and implement social media marketing strategies, leveraging brand monitoring insights for campaign optimization and performance measurement.
Requires creativity and strategic thinking.
Digital PR Specialist (Brand Monitoring & Reputation Management) Manage online reputation, track brand mentions, and respond to critical feedback.
Requires excellent crisis communication and PR skills.
EntryRequirements
- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- OpenEnrollmentStartAnytime
- TwoThreeHoursPerWeek
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