Certified Specialist Programme in Media Brand Performance Tracking

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๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Media Brand Performance Tracking Fundamentals
  • Digital Marketing Measurement & Attribution Models
  • Key Performance Indicators (KPIs) and Reporting for Media Brands
  • Data Analysis and Interpretation for Media Performance
  • Social Media Analytics & Brand Monitoring
  • Advanced Media Brand Performance Tracking Tools
  • Campaign Optimization and ROI Measurement
  • Competitive Analysis in the Media Landscape

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role Description Media Performance Analyst Analyze campaign data, track key metrics (KPIs) such as website traffic and conversions, optimize media strategies for enhanced brand performance.

Brand Performance expertise essential.

Digital Marketing Specialist (Brand Focus) Develop and execute digital marketing campaigns, monitor brand awareness and sentiment, report on campaign effectiveness using data analytics.

Media tracking skills required.

Social Media Manager (Performance-Driven) Manage social media channels, track engagement and brand reach, implement strategies to improve performance and ROI.

Strong media performance analysis skills needed.

Marketing Data Analyst (Brand Insights) Collect, analyze, and interpret marketing data, provide brand insights, and contribute to data-driven decision-making related to media performance .

Expertise in data visualization a plus.

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์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
CERTIFIED SPECIALIST PROGRAMME IN MEDIA BRAND PERFORMANCE TRACKING
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
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