Certified Specialist Programme in Digital Ad Campaigns

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The Certified Specialist Programme in Digital Ad Campaigns is a comprehensive course designed to empower learners with the essential skills required for creating and managing successful digital advertising campaigns. In the rapidly evolving digital landscape, this certification program gains significant importance with the ever-increasing industry demand for experts who can leverage data-driven strategies to engage target audiences and maximize returns on ad investments.

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

By enrolling in this course, learners can expect to master various digital ad formats, platforms, and tools while gaining hands-on experience in setting up, managing, and optimizing ads across search engines, social media, and programmatic advertising channels. Completion of this program will not only validate learners' expertise in digital ad campaigns but also equip them with the necessary skills for career advancement in digital marketing, advertising, or communication fields.

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LinkedIn ํ”„๋กœํ•„์— ์ถ”๊ฐ€

์™„๋ฃŒ๊นŒ์ง€ 2๊ฐœ์›”

์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Digital Advertising Fundamentals: Understanding the landscape, key players, and terminology
  • Search Engine Marketing (SEM) & Pay-Per-Click (PPC) Advertising: Mastering Google Ads and other platforms
  • Social Media Advertising Strategies: Leveraging platforms like Facebook, Instagram, and TikTok for effective campaigns
  • Programmatic Advertising & Real-Time Bidding (RTB): Automating ad buying and targeting
  • Display Advertising & Banner Ad Creation: Designing engaging visuals and optimizing for conversions
  • Mobile Advertising & App Install Campaigns: Reaching users on their mobile devices
  • Digital Ad Campaign Measurement & Analytics: Tracking KPIs, analyzing data, and optimizing performance
  • A/B Testing & Ad Optimization: Improving campaign effectiveness through data-driven decisions
  • Digital Ad Campaign Budgeting & ROI: Planning and managing campaign budgets effectively
  • Legal and Ethical Considerations in Digital Advertising: Understanding data privacy and advertising regulations

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Digital Marketing Specialist Roles Description PPC Specialist (Pay-Per-Click) Manages and optimizes paid search campaigns across Google Ads and other platforms, maximizing ROI for clients.

Requires expertise in keyword research, ad copywriting, and bid management.

SEO Specialist (Search Engine Optimization) Improves organic search rankings through on-page and off-page optimization techniques, boosting website visibility and driving organic traffic.

Requires knowledge of technical SEO, content marketing, and link building.

Social Media Manager Develops and implements social media strategies across various platforms, creating engaging content and managing community interactions.

Requires strong understanding of social media algorithms, analytics, and content marketing.

Digital Marketing Analyst Analyzes website traffic, campaign performance, and user behavior to provide data-driven insights and recommendations.

Requires expertise in Google Analytics, data visualization, and reporting.

Programmatic Advertising Specialist Manages and optimizes programmatic ad campaigns, utilizing real-time bidding and data-driven targeting for increased efficiency and reach.

Requires in-depth knowledge of ad exchanges, DSPs (Demand-Side Platforms), and programmatic buying.

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์‚ฌ์ „ ๊ณต์‹ ์ž๊ฒฉ์ด ํ•„์š”ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์ ‘๊ทผ์„ฑ์„ ์œ„ํ•ด ์„ค๊ณ„๋œ ๊ณผ์ •.

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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ํš๋“ํ•  ๊ธฐ์ˆ 

Campaign Strategy Audience Targeting Ad Creative Performance Analytics

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์ƒ์„ธํ•œ ์ฝ”์Šค ์ •๋ณด๋ฅผ ๋ณด๋‚ด๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค

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์ด ๊ณผ์ •์˜ ๋น„์šฉ์„ ์ง€๋ถˆํ•˜๊ธฐ ์œ„ํ•ด ํšŒ์‚ฌ๋ฅผ ์œ„ํ•œ ์ฒญ๊ตฌ์„œ๋ฅผ ์š”์ฒญํ•˜์„ธ์š”.

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๊ฒฝ๋ ฅ ์ธ์ฆ์„œ ํš๋“

์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
CERTIFIED SPECIALIST PROGRAMME IN DIGITAL AD CAMPAIGNS
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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