Postgraduate Certificate in Transmedia Storytelling for Crisis Management

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The Postgraduate Certificate in Transmedia Storytelling for Crisis Management is a ten-unit professional program addressing the critical industry demand for strategic communication experts. In an era of rapid information flow, organizations require skilled professionals to navigate complex crises through cohesive, multi-platform narratives.

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

This course equips learners with essential skills in digital strategy, audience engagement, and ethical storytelling. By mastering these competencies, graduates enhance their career prospects, positioning themselves as vital assets in public relations, corporate communications, and media management. The curriculum bridges theoretical frameworks with practical application, ensuring participants can effectively mitigate reputational risks and build trust. This certification drives career advancement by fostering adaptability and innovative problem-solving in high-pressure environments, meeting the evolving needs of modern crisis communication landscapes.

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์–ด๋””์„œ๋“  ํ•™์Šต

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LinkedIn ํ”„๋กœํ•„์— ์ถ”๊ฐ€

์™„๋ฃŒ๊นŒ์ง€ 2๊ฐœ์›”

์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Transmedia Storytelling Principles and Theories
  • Crisis Communication Strategies and Best Practices
  • Narrative Design for Crisis Management: Case Studies
  • Digital Media and Social Media in Crisis Response
  • Developing Engaging Transmedia Narratives for Public Awareness Campaigns
  • Crisis Simulation and Scenario Planning
  • Measurement and Evaluation of Transmedia Campaigns
  • Ethical Considerations in Crisis Communication and Storytelling
  • Legal and Regulatory Aspects of Crisis Communication

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role Description Transmedia Crisis Communications Manager Develops and implements integrated communication strategies across multiple platforms to manage crises effectively, leveraging storytelling techniques for impactful messaging.

Digital Storytelling Consultant (Crisis Management) Advises organizations on crafting compelling narratives to mitigate reputational damage during crises, utilizing transmedia storytelling principles and digital tools.

Social Media Crisis Response Specialist Monitors and responds to crisis-related conversations on social media, deploying transmedia strategies to control narratives and maintain stakeholder trust.

Crisis Communication Strategist Develops and executes comprehensive communication plans to address crises proactively and reactively, employing storytelling techniques for effective stakeholder engagement.

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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ํš๋“ํ•  ๊ธฐ์ˆ 

Crisis Communication Narrative Strategy Media Integration Public Engagement

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์ด ๊ณผ์ •์˜ ๋น„์šฉ์„ ์ง€๋ถˆํ•˜๊ธฐ ์œ„ํ•ด ํšŒ์‚ฌ๋ฅผ ์œ„ํ•œ ์ฒญ๊ตฌ์„œ๋ฅผ ์š”์ฒญํ•˜์„ธ์š”.

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๊ฒฝ๋ ฅ ์ธ์ฆ์„œ ํš๋“

์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
POSTGRADUATE CERTIFICATE IN TRANSMEDIA STORYTELLING FOR CRISIS MANAGEMENT
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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4.8

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