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Certificate Programme in Understanding FTC Guidelines for Sponsored Content

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๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • FTC Guidelines Overview and Introduction
  • Defining Sponsored Content: Identifying Disclosures
  • Material Connections: Influencer Marketing and FTC Compliance
  • Disclosure Requirements: Methods and Best Practices
  • Avoiding Deception and Misrepresentation in Advertising
  • FTC Enforcement Actions and Penalties
  • Case Studies: Analyzing Real-World Examples of FTC Violations and Compliance
  • Social Media and Influencer Marketing: Specific FTC Considerations
  • Building an FTC-Compliant Sponsored Content Strategy

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role (FTC Compliance) Description Social Media Manager (Sponsored Content) Develops and implements social media strategies ensuring FTC guideline compliance for sponsored posts and influencer marketing campaigns.

Manages brand partnerships and monitors campaign performance.

Digital Marketing Specialist (FTC Guidelines) Creates and executes digital marketing campaigns adhering to FTC regulations for sponsored content across various platforms.

Analyzes campaign data and reports on key performance indicators.

Content Creator (FTC Compliant) Produces engaging and informative content, including videos, blog posts, and articles, while strictly adhering to FTC guidelines on disclosure of sponsored content.

Collaborates with marketing teams.

Public Relations Officer (FTC Regulations) Manages media relations, ensuring transparent disclosure of sponsored content in press releases and media outreach.

Maintains positive brand reputation and manages crisis communication.

Legal Counsel (Advertising Compliance) Provides legal guidance and ensures compliance with FTC regulations regarding advertising and sponsored content.

Reviews marketing materials and advises on risk mitigation strategies.

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์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
CERTIFICATE PROGRAMME IN UNDERSTANDING FTC GUIDELINES FOR SPONSORED CONTENT
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
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