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Executive Certificate in Content Conversion Rate Tracking

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๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Introduction to Conversion Rate Optimization (CRO) and its importance in digital marketing
  • Content Conversion Rate Tracking: Key Metrics and KPIs
  • Website Analytics Platforms: Google Analytics, Adobe Analytics, and other tools for Content Conversion Rate Tracking
  • A/B Testing and Multivariate Testing for Content Optimization
  • Analyzing User Behavior and Heatmaps for Content Improvement
  • Content Conversion Rate Tracking Strategies: Best Practices and Case Studies
  • Implementing and Interpreting Conversion Funnels for Content
  • Reporting and Dashboarding for Content Conversion Rate Tracking

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Job Title Description Skills Conversion Rate Optimization Specialist Analyzes website data to identify areas for improvement in conversion rates.

Implements A/B testing and other optimization strategies.

Focuses on user experience and data-driven decision making.

Google Analytics, A/B Testing, Conversion Rate Optimization, Data Analysis, User Experience (UX) Digital Marketing Analyst (CRO Focused) Tracks and analyzes website traffic and conversion data.

Develops and implements strategies to improve online marketing ROI and conversion rates.

Strong focus on content conversion rate tracking.

Google Analytics, SEO, SEM, CRM, Content Marketing, Conversion Rate Optimization (CRO), Data Analysis Web Analyst (with CRO Expertise) Uses analytics tools to monitor website performance and identify areas for improvement in user engagement and conversion rates.

Provides insights to improve content and user experience.

Web Analytics, Data Visualization, A/B Testing, Conversion Rate Optimization, SQL, Google Tag Manager

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์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
EXECUTIVE CERTIFICATE IN CONTENT CONVERSION RATE TRACKING
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
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