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Certificate Programme in Ad Campaign Split Testing Metrics

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Ad Campaign Split Testing Metrics: Master the art of data-driven advertising decisions. This Certificate Programme teaches you how to effectively analyze A/B testing results.

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

You'll learn key statistical analysis techniques. Understand conversion rates, click-through rates, and other crucial metrics. This program is ideal for marketing professionals, analysts, and anyone wanting to optimize ad campaigns. Ad Campaign Split Testing is essential for maximizing ROI. Gain practical skills for interpreting data and making informed choices. Enroll today and unlock the potential of your ad campaigns. Explore the program details now!

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์–ด๋””์„œ๋“  ํ•™์Šต

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์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Understanding A/B Testing and Multivariate Testing in Ad Campaigns
  • Key Metrics for Ad Campaign Split Testing: Click-Through Rate (CTR), Conversion Rate, Cost Per Acquisition (CPA)
  • Analyzing Ad Campaign Performance Data: Statistical Significance and Practical Significance
  • Setting up and Implementing Ad Campaign Split Tests: Best Practices
  • Advanced Ad Campaign Split Testing: Segmentation and Targeting
  • Reporting and Visualization of Ad Campaign Split Testing Results
  • Case Studies in Successful Ad Campaign Split Testing
  • Ethical Considerations in Ad Campaign Split Testing

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Job Role Description Digital Marketing Analyst (Split Testing) Analyze campaign data, optimize ad spend, and improve conversion rates using A/B and multivariate testing.

High demand for professionals with strong analytical skills and experience with Google Ads and other ad platforms.

Marketing Specialist - Ad Campaign Optimization Manage and execute split testing across various digital channels, interpreting results and reporting on key performance indicators (KPIs).

Requires expertise in data analysis and campaign management tools.

Data Scientist - AdTech Develop and implement sophisticated statistical models for analyzing campaign performance and informing strategic split testing decisions.

Strong programming skills and experience with machine learning are essential.

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์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
CERTIFICATE PROGRAMME IN AD CAMPAIGN SPLIT TESTING METRICS
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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