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Certificate Programme in Crisis Communication for Hospitality Marketing Agencies

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๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Crisis Communication Fundamentals in Hospitality
  • Managing Online Reputation in a Crisis (Social Media Crisis Management)
  • Media Relations and Crisis Response for Hospitality Businesses
  • Internal Communication Strategies during a Hospitality Crisis
  • Developing a Hospitality Crisis Communication Plan
  • Legal and Ethical Considerations in Crisis Communication (Hospitality Law)
  • Case Studies in Hospitality Crisis Management
  • Crisis Communication Training and Simulation for Hospitality Staff

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role in Crisis Communication Description Crisis Communication Manager (Hospitality Marketing) Develops and implements crisis communication strategies for hospitality clients, managing media relations and internal communications during critical incidents.

Strong experience in public relations and crisis management is vital.

Public Relations Specialist (Hospitality Focus) Manages the reputation of hospitality businesses, handling media inquiries and crafting proactive communication campaigns.

Expertise in media relations and brand reputation management is essential.

Social Media Manager (Crisis Response) Monitors social media channels for potential crises and responds promptly and effectively to negative comments or events.

Skills in social media listening and digital crisis communication are key.

Communications Consultant (Hospitality Industry) Provides expert advice and guidance to hospitality clients on all aspects of communication, including crisis preparedness and response.

A broad understanding of strategic communication and crisis preparedness is needed.

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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์ด ๊ณผ์ •์˜ ๋น„์šฉ์„ ์ง€๋ถˆํ•˜๊ธฐ ์œ„ํ•ด ํšŒ์‚ฌ๋ฅผ ์œ„ํ•œ ์ฒญ๊ตฌ์„œ๋ฅผ ์š”์ฒญํ•˜์„ธ์š”.

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๊ฒฝ๋ ฅ ์ธ์ฆ์„œ ํš๋“

์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
CERTIFICATE PROGRAMME IN CRISIS COMMUNICATION FOR HOSPITALITY MARKETING AGENCIES
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
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