Certified Specialist Programme in Marketing ROI Metrics

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๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Marketing ROI Metrics Fundamentals
  • Attribution Modeling for Enhanced ROI Measurement
  • Marketing Campaign Performance Analysis & Reporting
  • Key Performance Indicators (KPIs) for Marketing Success
  • Data Analysis Techniques for Marketing ROI
  • ROI-Driven Marketing Budget Allocation & Optimization
  • Marketing Technology (MarTech) for ROI Tracking
  • Advanced Marketing Analytics and Predictive Modeling

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role Description Marketing ROI Metrics Skills Marketing Analyst Analyze marketing campaign data, track key performance indicators (KPIs), and provide insights to optimize ROI.

Data analysis, reporting, Google Analytics, attribution modeling Digital Marketing Specialist Manage digital marketing channels, measure campaign performance, and improve ROI through A/B testing and optimization.

SEO, SEM, social media marketing, conversion rate optimization, ROI tracking Marketing Manager Develop and execute marketing strategies, oversee marketing budgets, and ensure marketing campaigns deliver a strong ROI.

Strategic planning, budget management, ROI analysis, team leadership, marketing analytics Data Scientist (Marketing Focus) Develop predictive models to forecast marketing campaign performance and optimize ROI using advanced statistical techniques.

Statistical modeling, machine learning, data mining, predictive analytics, big data

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
CERTIFIED SPECIALIST PROGRAMME IN MARKETING ROI METRICS
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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