Global Certificate Course in Digital Campaign Metrics

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The Global Certificate Course in Digital Campaign Metrics is a comprehensive program designed to empower learners with the essential skills needed to excel in today's data-driven digital marketing landscape. This course focuses on the importance of measuring and analyzing digital campaign metrics to drive business growth and optimize marketing strategies.

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

In an era where data-driven decision-making is crucial, this course provides learners with industry-demanded skills to analyze and interpret data, enabling them to make informed decisions that drive campaign success. By the end of this course, learners will be equipped with the skills to evaluate campaign performance, optimize marketing spend, and demonstrate the ROI of digital campaigns to stakeholders. This course is an excellent opportunity for marketing professionals, analysts, and business owners to advance their careers and stay ahead of the competition in the ever-evolving digital marketing industry.

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์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

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๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Understanding Digital Campaign Metrics: Core Concepts and KPIs
  • Website Analytics Fundamentals: Google Analytics 4 (GA4)
  • Social Media Analytics: Measuring Engagement and ROI
  • Email Marketing Metrics and Campaign Optimization
  • Paid Advertising Metrics (PPC & Social): Analyzing Campaign Performance
  • Digital Marketing Reporting & Dashboard Creation
  • Attribution Modeling for Accurate Campaign Measurement
  • Data Visualization and Storytelling with Digital Campaign Data
  • A/B Testing and Multivariate Testing for Optimization

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role Description Digital Marketing Manager (Digital Campaign Metrics) Leads and executes digital marketing strategies, deeply analyzing campaign metrics for ROI optimization.

Requires expert knowledge of Google Analytics and other analytics platforms.

Data Analyst (Digital Campaign Performance) Focuses on extracting insights from campaign data, providing actionable recommendations to improve performance.

Proficient in SQL and data visualization tools.

SEO Specialist (Website Traffic & Conversion) Optimizes websites to improve organic search rankings, monitoring key metrics to gauge campaign success.

Deep understanding of search engine algorithms and keyword research.

PPC Specialist (Paid Advertising Campaigns) Manages paid advertising campaigns across various platforms, meticulously tracking key performance indicators (KPIs) to maximize ROI.

Expertise in Google Ads and other paid media platforms.

Social Media Manager (Social Campaign Analytics) Develops and implements social media strategies, analyzing engagement metrics to drive growth and improve brand awareness.

Strong understanding of social media analytics tools.

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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๊ฒฝ๋ ฅ ์ธ์ฆ์„œ ํš๋“

์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
GLOBAL CERTIFICATE COURSE IN DIGITAL CAMPAIGN METRICS
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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