Advanced Certificate in Marketing Data Analysis for ROI

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

Gain expertise in marketing analytics, customer segmentation, and predictive modeling. Boost your career prospects in high-demand roles like Marketing Analyst or Data Scientist. Our unique curriculum emphasizes practical application and real-world case studies, ensuring you're job-ready upon completion. Learn to leverage data to improve your marketing ROI and drive business growth. Enroll now!

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์™„๋ฃŒ๊นŒ์ง€ 2๊ฐœ์›”

์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Marketing Analytics Fundamentals: Introduction to key concepts, data sources, and the marketing funnel.
  • Data Collection & Management for Marketing ROI: Exploring various data sources (CRM, web analytics, social media), data cleaning, and preparation for analysis.
  • Advanced Statistical Methods for Marketing Data Analysis: Regression analysis, hypothesis testing, and time series analysis for insightful decision making.
  • Marketing Attribution Modeling: Understanding various models to accurately assign credit for conversions and measure ROI across channels.
  • Customer Segmentation and Targeting: Leveraging data to identify profitable customer segments and personalize marketing campaigns.
  • Dashboarding and Data Visualization for Marketing ROI: Creating compelling visualizations to communicate data-driven insights to stakeholders.
  • A/B Testing and Experiment Design: Designing and analyzing experiments to optimize marketing campaigns and improve ROI.
  • ROI Measurement and Reporting: Calculating and reporting on marketing ROI using various key performance indicators (KPIs).
  • Predictive Modeling for Marketing: Using machine learning techniques to predict customer behavior and optimize marketing spend for higher ROI.

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role Description Marketing Data Analyst Analyzes marketing data to optimize campaigns, leveraging advanced statistical methods and data visualization tools.

High demand in UK digital marketing agencies.

Senior Marketing Data Scientist Develops predictive models, uses machine learning to forecast marketing ROI, and guides strategic decision-making based on data insights.

Requires substantial experience with statistical analysis and modeling.

Marketing Analytics Manager Leads a team of marketing analysts, translating complex data into actionable strategies for improved marketing effectiveness and return on investment.

Requires strong leadership and communication skills.

Business Intelligence Analyst (Marketing Focus) Focuses on data warehousing, reporting and analysis across multiple marketing channels to identify trends and provide business insights impacting marketing ROI.

Excellent data manipulation skills required.

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  • ๊ณผ์ • ์™„๋ฃŒ์— ๋Œ€ํ•œ ํ—Œ์‹ 

์‚ฌ์ „ ๊ณต์‹ ์ž๊ฒฉ์ด ํ•„์š”ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์ ‘๊ทผ์„ฑ์„ ์œ„ํ•ด ์„ค๊ณ„๋œ ๊ณผ์ •.

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์ด ๊ณผ์ •์€ ๊ฒฝ๋ ฅ ๊ฐœ๋ฐœ์„ ์œ„ํ•œ ์‹ค์šฉ์ ์ธ ์ง€์‹๊ณผ ๊ธฐ์ˆ ์„ ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๊ฒƒ์€:

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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์ด ๊ณผ์ •์˜ ๋น„์šฉ์„ ์ง€๋ถˆํ•˜๊ธฐ ์œ„ํ•ด ํšŒ์‚ฌ๋ฅผ ์œ„ํ•œ ์ฒญ๊ตฌ์„œ๋ฅผ ์š”์ฒญํ•˜์„ธ์š”.

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์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
ADVANCED CERTIFICATE IN MARKETING DATA ANALYSIS FOR ROI
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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