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Graduate Certificate in Ad Campaign Testing Basics

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Graduate Certificate in Ad Campaign Testing Basics: Master the fundamentals of effective advertising. This certificate program equips you with the essential skills for successful ad campaign testing.

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

Learn A/B testing, multivariate testing, and statistical analysis. Improve ad performance and maximize ROI. Ideal for marketing professionals, advertising managers, and digital marketers seeking to enhance their campaign optimization skills. Gain practical experience with real-world case studies and industry-standard tools. Develop data-driven decision-making abilities for your ad campaign testing strategies. Elevate your career with this valuable credential. Explore the curriculum and enroll today!

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LinkedIn ํ”„๋กœํ•„์— ์ถ”๊ฐ€

์™„๋ฃŒ๊นŒ์ง€ 2๊ฐœ์›”

์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Ad Campaign Testing Fundamentals: A/B testing, multivariate testing, and other key methodologies
  • Targeting and Segmentation for Effective Testing: Reaching the right audience with precision
  • Creative Testing Best Practices: Optimizing visuals, copy, and calls to action
  • Ad Campaign Testing Metrics and Analytics: KPI selection, data analysis, and reporting
  • Landing Page Optimization and Testing: Improving conversion rates
  • Statistical Significance and Sample Size Determination for Reliable Results
  • Advanced Ad Campaign Testing Strategies: Using machine learning and automation
  • Budget Allocation and Testing Optimization: Maximizing ROI

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role in Ad Campaign Testing (UK) Description Digital Marketing Analyst (Ad Testing) Analyzes campaign performance data, identifies areas for improvement, and optimizes ad creatives and targeting for increased ROI.

Requires strong analytical and A/B testing skills.

PPC Specialist (Ad Campaign Management) Manages paid advertising campaigns across various platforms (Google Ads, Bing Ads), focusing on campaign optimization through rigorous testing and analysis.

Expertise in keyword research and bid management is crucial.

Conversion Rate Optimization (CRO) Specialist (A/B Testing Expert) Conducts A/B and multivariate tests on websites and landing pages to improve conversion rates.

Excellent analytical and problem-solving skills are needed for identifying and fixing bottlenecks.

Data Analyst (Marketing Analytics) Analyzes large datasets related to ad campaign performance.

Provides valuable insights to inform marketing strategy and improve campaign effectiveness.

Proficient in statistical analysis and data visualization tools.

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์‚ฌ์ „ ๊ณต์‹ ์ž๊ฒฉ์ด ํ•„์š”ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์ ‘๊ทผ์„ฑ์„ ์œ„ํ•ด ์„ค๊ณ„๋œ ๊ณผ์ •.

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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์–ธ์ œ ์ฝ”์Šค๋ฅผ ์‹œ์ž‘ํ•  ์ˆ˜ ์žˆ๋‚˜์š”?

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ํš๋“ํ•  ๊ธฐ์ˆ 

Campaign Testing Ad Optimization Data Analysis Performance Measurement

์ฝ”์Šค ์ˆ˜๊ฐ•๋ฃŒ

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์ƒ์„ธํ•œ ์ฝ”์Šค ์ •๋ณด๋ฅผ ๋ณด๋‚ด๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค

ํšŒ์‚ฌ๋กœ ์ง€๋ถˆ

์ด ๊ณผ์ •์˜ ๋น„์šฉ์„ ์ง€๋ถˆํ•˜๊ธฐ ์œ„ํ•ด ํšŒ์‚ฌ๋ฅผ ์œ„ํ•œ ์ฒญ๊ตฌ์„œ๋ฅผ ์š”์ฒญํ•˜์„ธ์š”.

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๊ฒฝ๋ ฅ ์ธ์ฆ์„œ ํš๋“

์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
GRADUATE CERTIFICATE IN AD CAMPAIGN TESTING BASICS
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
์ƒˆ ๋“ฑ๋ก
4.8

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