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Graduate Certificate in Personalization for Ad LTV

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The Graduate Certificate in Personalization for Ad LTV is a specialized ten-unit program designed to meet the growing industry demand for data-driven marketing expertise. This course addresses the critical need for maximizing customer lifetime value through advanced personalization strategies.

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

By mastering essential skills in behavioral analytics, dynamic content optimization, and predictive modeling, learners gain a competitive edge in the digital landscape. The curriculum bridges the gap between theoretical knowledge and practical application, enabling professionals to drive revenue growth and enhance user engagement. Graduates are well-equipped for career advancement, securing roles that require strategic insight into consumer behavior and sophisticated ad targeting techniques.

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์–ด๋””์„œ๋“  ํ•™์Šต

๊ณต์œ  ๊ฐ€๋Šฅํ•œ ์ธ์ฆ์„œ

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์™„๋ฃŒ๊นŒ์ง€ 2๊ฐœ์›”

์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Foundations of Personalization and AdTech
  • Customer Segmentation and Targeting for improved LTV
  • Advanced Analytics for Ad Personalization
  • Personalization Strategies to Maximize Ad Lifetime Value (LTV)
  • A/B Testing and Experimentation for Personalized Ads
  • Predictive Modeling and Machine Learning in Ad Personalization
  • Data Privacy and Ethical Considerations in Personalized Advertising
  • Attribution Modeling and ROI Measurement for Personalized Campaigns
  • Implementing Personalization Technologies & Platforms

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role (Personalization & Ad LTV) Description Data Scientist (Personalization) Develops and implements advanced personalization algorithms, boosting advertising LTV through targeted campaigns.

High demand for expertise in machine learning and statistical modeling.

Marketing Analyst (AdTech) Analyzes marketing campaign performance, focusing on LTV optimization.

Requires strong analytical skills and experience with ad platforms.

Focus on personalization strategies.

Personalization Engineer Builds and maintains personalization systems, directly impacting advertising LTV.

Proficiency in software engineering and A/B testing methodologies are critical.

Growth Hacker (Personalization) Uses data-driven approaches to improve user acquisition and retention, directly contributing to increased advertising LTV through personalized user journeys.

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์‚ฌ์ „ ๊ณต์‹ ์ž๊ฒฉ์ด ํ•„์š”ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์ ‘๊ทผ์„ฑ์„ ์œ„ํ•ด ์„ค๊ณ„๋œ ๊ณผ์ •.

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
GRADUATE CERTIFICATE IN PERSONALIZATION FOR AD LTV
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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