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Certificate Programme in Ad Retargeting for Agencies

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The Certificate Programme in Ad Retargeting for Agencies is a comprehensive course designed to meet the growing industry demand for experts in ad retargeting. This programme equips learners with essential skills to plan, execute, and optimize high-performing retargeting campaigns.

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

It emphasizes the importance of data-driven decision making, audience segmentation, and creative strategies in delivering personalized ads at scale. As businesses continue to invest in digital marketing, the need for professionals who can effectively leverage ad retargeting to drive conversions is more critical than ever. This course prepares learners for career advancement by providing hands-on experience with industry-leading retargeting platforms and proven strategies for maximizing ROI. By the end of the programme, learners will have a solid understanding of ad retargeting best practices and the ability to apply these skills in real-world agency settings.

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๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Introduction to Ad Retargeting: Understanding the Fundamentals and its benefits for Agencies
  • Retargeting Platforms & Tools: Google Ads, Facebook Ads, and other key players
  • Advanced Retargeting Strategies: Developing effective campaigns with dynamic creative and audience segmentation
  • Measuring and Analyzing Retargeting Campaigns: Key Performance Indicators (KPIs) and reporting
  • Building Remarketing Lists & Audiences: Effective techniques for list creation and management
  • Budget Allocation and Optimization: Maximizing ROI in retargeting campaigns
  • Case Studies in Successful Ad Retargeting: Analysis of effective campaigns across various industries
  • Legal and Ethical Considerations in Retargeting: Privacy compliance and data security

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role in Ad Retargeting Description PPC Specialist (Retargeting Focus) Manages and optimizes paid search retargeting campaigns across various platforms, maximizing ROI.

Excellent understanding of keyword research and ad copywriting for retargeting audiences.

Programmatic Media Buyer (Retargeting) Leverages programmatic platforms to execute sophisticated retargeting strategies, focusing on audience segmentation and data-driven optimization.

Expertise in DSPs and ad tech stacks crucial.

Data Analyst (Retargeting) Analyzes retargeting campaign performance data, identifying areas for improvement and providing actionable insights.

Strong analytical skills and experience with data visualization tools are essential.

Digital Marketing Manager (Retargeting Expertise) Oversees all aspects of digital marketing with a strong focus on retargeting strategies.

Leads team members and collaborates with clients to achieve marketing objectives.

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์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
CERTIFICATE PROGRAMME IN AD RETARGETING FOR AGENCIES
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
์ƒˆ ๋“ฑ๋ก
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