Certified Specialist Programme in Online Advertising Evaluation

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The Certified Specialist Programme in Online Advertising Evaluation is a comprehensive course designed to equip learners with essential skills in evaluating and optimizing online advertising campaigns. This program focuses on industry-relevant practices, enabling learners to maximize their organization's ROI and improve overall advertising performance.

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In today's digital age, the demand for online advertising specialists has skyrocketed. This course offers learners a competitive edge in the job market by providing in-depth knowledge of online advertising metrics, attribution models, and data analysis techniques. Learners will gain hands-on experience with popular advertising platforms, such as Google Ads and Facebook Ads. By completing this course, learners will be able to demonstrate expertise in online advertising evaluation, making them highly valuable to potential employers. This certification will serve as a testament to their skills and knowledge, paving the way for career advancement and higher earning potential in the digital advertising industry.

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์™„๋ฃŒ๊นŒ์ง€ 2๊ฐœ์›”

์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

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๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Online Advertising Measurement Fundamentals
  • Key Performance Indicators (KPIs) and Online Advertising Evaluation
  • Attribution Modeling for Online Advertising Campaigns
  • Data Analysis and Reporting for Online Advertising
  • Advanced Analytics for Online Advertising ROI
  • A/B Testing and Experiment Design for Online Advertising Optimization
  • Google Analytics for Online Advertising Evaluation
  • Social Media Advertising Measurement and Reporting

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role Description Online Advertising Specialist (PPC, SEO) Manage and optimize paid search campaigns (PPC) and organic search engine optimization (SEO) strategies, driving traffic and conversions.

High demand for data analysis and campaign management skills.

Digital Marketing Analyst (Data Analysis, Google Analytics) Analyze website data using tools like Google Analytics to measure campaign performance and identify areas for improvement.

A strong analytical background and proficiency in Google Analytics are crucial.

Programmatic Advertising Manager (RTB, AdTech) Manage programmatic advertising campaigns using real-time bidding (RTB) platforms.

Requires expertise in ad technology (AdTech) and data-driven decision-making.

Social Media Marketing Specialist (Social Media Advertising) Develop and implement social media marketing strategies, including advertising campaigns on platforms like Facebook, Instagram, and Twitter.

A deep understanding of social media algorithms is essential.

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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ํš๋“ํ•  ๊ธฐ์ˆ 

Digital Marketing Ad Analytics Campaign Optimization Data Interpretation

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์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
CERTIFIED SPECIALIST PROGRAMME IN ONLINE ADVERTISING EVALUATION
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
์ƒˆ ๋“ฑ๋ก
4.8

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