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Certificate Programme in ROI Reporting for Ad Campaigns

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The Certificate Programme in ROI Reporting for Ad Campaigns is a comprehensive course designed to empower marketing professionals with the skills to measure and optimize the return on investment (ROI) of their ad campaigns. This program is critical in today's data-driven industry, where demonstrating the effectiveness of marketing efforts is essential for career advancement.

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

Learners will gain a deep understanding of key performance indicators (KPIs), attribution models, and data analysis techniques. They will also master the use of popular tools for ROI tracking and reporting. This program is in high demand, as organizations seek professionals who can bridge the gap between marketing and data analysis. By the end of this course, learners will be able to make data-driven decisions, optimize ad spend, and deliver compelling ROI reports. This will not only enhance their current roles but also open up new opportunities in management and leadership.

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์–ด๋””์„œ๋“  ํ•™์Šต

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์™„๋ฃŒ๊นŒ์ง€ 2๊ฐœ์›”

์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Introduction to ROI Reporting and Key Metrics
  • Calculating Return on Ad Spend (ROAS) and Return on Investment (ROI)
  • Attribution Modeling for Accurate ROI Measurement
  • Data Analysis and Visualization for ROI Reporting
  • Reporting on Key Performance Indicators (KPIs) for Ad Campaigns
  • Advanced ROI Analysis: Understanding Customer Lifetime Value (CLTV) and its impact on ROI
  • ROI Reporting Tools and Technologies
  • Best Practices and Case Studies in ROI Reporting for Ad Campaigns

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Role Description ROI Reporting & Ad Campaign Skills Digital Marketing Analyst Analyze campaign performance, track key metrics (ROI), and provide data-driven insights for optimization.

Advanced Google Analytics, ROI reporting, Data Visualization Marketing Manager Develop and execute marketing strategies, manage budgets, and oversee ROI across multiple channels.

Budget management, ROI analysis, campaign strategy, AdWords/Google Ads Data Analyst (Marketing) Extract, clean, and analyze marketing data; build dashboards to showcase ROI and key performance indicators.

Data mining, SQL, statistical analysis, ROI calculation, Data visualization Business Intelligence Analyst Develop and implement reporting solutions; present findings on campaign performance and overall business ROI.

Data warehousing, Business intelligence tools, ROI modeling, presentation skills

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์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
CERTIFICATE PROGRAMME IN ROI REPORTING FOR AD CAMPAIGNS
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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