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Masterclass Certificate in Ad Retargeting A/B Testing

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์–ธ์ œ๋“  ์‹œ์ž‘

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๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Understanding Retargeting Fundamentals and its Importance in Digital Marketing
  • A/B Testing Methodologies for Enhanced Retargeting Campaigns
  • Ad Creative Optimization and its Impact on Retargeting Performance
  • Implementing Advanced Retargeting Strategies: Frequency Capping and Lookalike Audiences
  • Measuring and Analyzing Retargeting A/B Test Results: Key Metrics and Reporting
  • Mastering Ad Retargeting Platforms: Facebook, Google Ads, and Others
  • Case Studies: Successful Retargeting A/B Testing Campaigns and Best Practices
  • Budget Allocation and ROI Optimization for Retargeting
  • Ethical Considerations in Retargeting and Data Privacy

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role Description Ad Retargeting Specialist Develops and implements ad retargeting strategies, leveraging A/B testing to optimize campaign performance and maximize ROI.

High demand in the UK digital marketing sector.

Conversion Rate Optimization (CRO) Analyst Analyzes website traffic and user behavior to identify areas for improvement in conversion rates.

Utilizes A/B testing and retargeting to increase sales and leads.

A crucial role in UK ecommerce.

Digital Marketing Manager (Retargeting Focus) Leads and manages digital marketing campaigns, with a specific emphasis on retargeting and A/B testing.

Oversees strategy, execution and reporting.

Strong leadership skills required in this UK market role.

Data Analyst (A/B Testing & Retargeting) Analyzes large datasets to extract insights related to A/B testing and retargeting performance.

Provides data-driven recommendations for campaign optimization.

A growing field in the UK.

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์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
MASTERCLASS CERTIFICATE IN AD RETARGETING A/B TESTING
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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