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Certificate Programme in Personalization for Ad Formats

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๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Introduction to Personalized Advertising and Ad Formats
  • Understanding User Data Privacy and Compliance (GDPR, CCPA)
  • Targeting and Segmentation Strategies for Personalized Ads
  • Dynamic Creative Optimization (DCO) for Personalized Ad Experiences
  • Personalization in Different Ad Formats: Display, Video, Social
  • A/B Testing and Measurement of Personalized Ad Campaigns
  • Advanced Personalization Techniques: AI and Machine Learning in Ad Personalization
  • Case Studies in Successful Personalized Ad Campaigns
  • Building and Managing Personalized Ad Campaigns

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role Description Ad Personalization Specialist Develops and implements personalized ad campaigns, leveraging data-driven insights to optimize targeting and engagement.

High demand for professionals with expertise in A/B testing and conversion rate optimization.

Digital Marketing Manager (Personalization Focus) Oversees all aspects of digital marketing with a strong emphasis on personalization strategies.

Requires strong leadership and analytical skills, with proficiency in campaign management platforms.

Data Analyst โ€“ Ad Personalization Analyzes large datasets to identify trends and patterns in user behavior, informing the development of effective personalized advertising strategies.

Requires advanced analytical skills and experience with data visualization tools.

Frontend Developer (Ad Tech) Builds and maintains the front-end components of personalized advertising platforms.

Requires strong JavaScript and HTML/CSS skills, plus an understanding of ad serving technologies.

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
CERTIFICATE PROGRAMME IN PERSONALIZATION FOR AD FORMATS
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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