Certified Specialist Programme in Ad Performance Basics
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- Ad Performance Basics: Introduction to Key Metrics
- Understanding Ad Campaign Structures and Optimization
- Google Ads Fundamentals: Search & Display Campaigns
- Facebook & Instagram Ads: Campaign Setup and Management
- Measuring Ad Performance: KPIs and Reporting
- Ad Copywriting and A/B Testing for Improved Performance
- Targeting and Audience Segmentation for Effective Reach
- Budget Allocation and Bidding Strategies for ROI
- Ad Creative Best Practices: Visuals and Messaging
- Analyzing Ad Performance Data and Identifying Areas for Improvement
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Certified Specialist Programme in Ad Performance Basics: UK Career Roles Description PPC Specialist (Paid Search Advertising) Manage and optimize paid search campaigns across platforms like Google Ads, focusing on keyword research, bid management, and performance analysis to drive conversions and maximize ROI.
Ad performance is key.
Digital Marketing Executive (Ad Performance & Strategy) Develop and implement comprehensive digital marketing strategies, including paid advertising, SEO, and social media.
Responsibilities include campaign performance reporting and budget allocation .
SEM Specialist (Search Engine Marketing) Focus on all aspects of search engine marketing , including paid search (PPC), organic SEO, and local SEO.
Analyze data, optimize campaigns, and track key performance indicators (KPIs).
Paid Social Media Manager (Social Media Advertising) Manage and optimize paid social media advertising campaigns across platforms like Facebook, Instagram, and LinkedIn.
Develop targeted advertising strategies and track ad performance metrics.
Performance Marketing Analyst (Data & Analytics) Analyze campaign data to identify areas for improvement and optimize performance.
Develop detailed reports and dashboards showcasing ad performance and ROI.
Deep understanding of data analytics needed.
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