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Professional Certificate in Ad Retargeting Attribution

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The Professional Certificate in Ad Retargeting Attribution is a comprehensive course designed to equip learners with the essential skills needed to excel in digital advertising. This course focuses on ad retargeting attribution, a critical aspect of digital marketing that involves tracking and analyzing user behavior to optimize ad campaigns and improve ROI.

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

In today's digital age, ad retargeting attribution is in high demand as businesses seek to maximize their advertising budgets and reach their target audiences more effectively. By completing this course, learners will gain a competitive edge in the job market, with a deep understanding of attribution models, data analysis, and optimization strategies. This course is designed for digital marketing professionals, analysts, and anyone interested in pursuing a career in this growing field. Through hands-on exercises and real-world examples, learners will develop the skills needed to design and implement effective ad retargeting campaigns, analyze data to optimize performance, and communicate insights to stakeholders. By completing this course, learners will be well-positioned to advance their careers in digital marketing, analytics, and advertising, with a highly sought-after skill set that is critical to success in today's data-driven world.

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์–ด๋””์„œ๋“  ํ•™์Šต

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์™„๋ฃŒ๊นŒ์ง€ 2๊ฐœ์›”

์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Introduction to Ad Retargeting and Attribution Modeling
  • Understanding Different Retargeting Strategies and their Applications
  • Key Metrics in Ad Retargeting: Conversion Rate, ROAS, CPA
  • Attribution Modeling for Retargeting Campaigns: Last-Click, Linear, Position-Based
  • Advanced Retargeting Techniques: Lookalike Audiences and Predictive Modeling
  • Data Analysis and Reporting in Ad Retargeting Attribution
  • Case Studies: Successful Ad Retargeting Campaigns and their Attribution
  • Practical Exercises: Implementing Retargeting and Analyzing Results
  • Legal and Ethical Considerations in Ad Retargeting

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Role Description Skills Ad Retargeting Specialist Develop and execute retargeting campaigns across multiple platforms.

Analyze campaign performance and optimize for maximum ROI.

Google Ads, Facebook Ads, Retargeting platforms, Data analysis, Attribution modeling Digital Marketing Manager (with Retargeting focus) Manage end-to-end digital marketing strategies, with a strong emphasis on retargeting.

Lead teams and deliver exceptional results.

Retargeting Attribution, Marketing Automation, CRM, Team leadership, Campaign budgeting Data Analyst - Ad Retargeting Analyze large datasets to measure retargeting campaign performance.

Identify key insights and provide recommendations for improvement.

SQL, Data visualization, Statistical analysis, Attribution modeling, R/Python PPC Specialist (Retargeting Expertise) Manage paid search campaigns with a strong focus on retargeting strategies.

Optimize for conversions and manage budgets effectively.

Google Ads, Bing Ads, Keyword research, Retargeting strategies, A/B testing

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  • ๊ณผ์ • ์™„๋ฃŒ์— ๋Œ€ํ•œ ํ—Œ์‹ 

์‚ฌ์ „ ๊ณต์‹ ์ž๊ฒฉ์ด ํ•„์š”ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์ ‘๊ทผ์„ฑ์„ ์œ„ํ•ด ์„ค๊ณ„๋œ ๊ณผ์ •.

๊ณผ์ • ์ƒํƒœ

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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ํš๋“ํ•  ๊ธฐ์ˆ 

Attribution Modeling Campaign Optimization Data Analysis Digital Marketing

์ฝ”์Šค ์ˆ˜๊ฐ•๋ฃŒ

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๊ณผ์ • ์ •๋ณด ๋ฐ›๊ธฐ

์ƒ์„ธํ•œ ์ฝ”์Šค ์ •๋ณด๋ฅผ ๋ณด๋‚ด๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค

ํšŒ์‚ฌ๋กœ ์ง€๋ถˆ

์ด ๊ณผ์ •์˜ ๋น„์šฉ์„ ์ง€๋ถˆํ•˜๊ธฐ ์œ„ํ•ด ํšŒ์‚ฌ๋ฅผ ์œ„ํ•œ ์ฒญ๊ตฌ์„œ๋ฅผ ์š”์ฒญํ•˜์„ธ์š”.

์ฒญ๊ตฌ์„œ๋กœ ๊ฒฐ์ œ

๊ฒฝ๋ ฅ ์ธ์ฆ์„œ ํš๋“

์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
PROFESSIONAL CERTIFICATE IN AD RETARGETING ATTRIBUTION
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
์ƒˆ ๋“ฑ๋ก
4.8

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