Certified Specialist Programme in Sponsored Video Performance Metrics

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๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Sponsored Video Performance Metrics Overview
  • Key Performance Indicators (KPIs) in Sponsored Video: Reach, Frequency, and Viewability
  • Analyzing Cost Per Mille (CPM), Cost Per Click (CPC), and Cost Per View (CPV)
  • Attribution Modeling for Sponsored Video Campaigns
  • Measuring Return on Ad Spend (ROAS) for Sponsored Video
  • A/B Testing and Optimization Strategies for Sponsored Video
  • Sponsored Video Reporting and Dashboarding
  • Understanding and leveraging audience targeting for Sponsored Video Performance

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Certified Specialist Role Description Sponsored Video Performance Specialist Manages and optimizes sponsored video campaigns across various platforms, analyzing key performance indicators (KPIs) to maximize return on investment (ROI).

Strong analytical skills and expertise in video advertising are essential.

Programmatic Video Advertising Manager Oversees programmatic video ad buying strategies, leveraging data-driven insights to enhance campaign performance and reach target audiences effectively.

Proficiency in programmatic platforms is a must.

Video Marketing Analyst Analyzes video campaign data to identify trends, improve performance and inform future strategies.

Excellent analytical and reporting skills are crucial.

Expertise in Google Analytics is highly desirable.

Digital Video Campaign Strategist Develops and implements comprehensive video advertising strategies, aligning with overall marketing objectives and brand guidelines.

Experience in creating engaging video content is beneficial.

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์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
CERTIFIED SPECIALIST PROGRAMME IN SPONSORED VIDEO PERFORMANCE METRICS
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
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