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Certificate Programme in Ad Campaign Monitoring Metrics

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The Certificate Programme in Ad Campaign Monitoring Metrics is a comprehensive course designed to equip learners with the essential skills needed to excel in the rapidly evolving field of digital advertising. This programme focuses on the importance of ad campaign monitoring metrics, providing a deep understanding of the key performance indicators (KPIs) and analytical tools used to assess the effectiveness of digital advertising campaigns.

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

In today's data-driven world, the demand for professionals with a strong foundation in ad campaign monitoring metrics has never been higher. This course is specifically designed to meet this industry demand, providing learners with the necessary skills to analyze and interpret campaign data, optimize ad performance, and make data-driven decisions that drive business growth. By the end of this course, learners will have gained a solid understanding of ad campaign monitoring metrics, equipping them with the essential skills needed for career advancement in digital advertising. Whether you're a marketing professional looking to enhance your skillset or a career changer looking to break into the field of digital advertising, this course is an excellent choice for anyone looking to take their career to the next level.

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๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Ad Campaign Monitoring Metrics: An Introduction
  • Key Performance Indicators (KPIs) in Advertising: Reach, Frequency, and Impressions
  • Website Analytics & Ad Campaign Tracking: Google Analytics Integration
  • Measuring Ad Campaign ROI and Return on Ad Spend (ROAS)
  • Social Media Ad Campaign Monitoring and Reporting
  • A/B Testing and Ad Creative Optimization
  • Attribution Modeling for Multi-Channel Ad Campaigns
  • Data Visualization and Reporting for Ad Campaign Performance
  • Advanced Ad Campaign Monitoring Tools and Technologies

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role Description Digital Marketing Analyst (Ad Campaign Monitoring) Analyze ad campaign performance metrics, providing insights for optimization and improved ROI.

Track key performance indicators (KPIs) including conversions and engagement.

Marketing Campaign Manager (Metrics Focused) Oversee all aspects of ad campaigns, from planning and execution to monitoring and reporting.

Responsible for achieving set targets and managing budgets effectively.

Deep understanding of campaign metrics is essential.

Data Analyst (Advertising) Extract, clean, and analyze data from various sources to monitor campaign performance.

Visualize data and create reports to communicate key insights.

Experience with Google Analytics and other marketing analytics tools is highly desirable.

Performance Marketing Specialist (Ad Campaign Monitoring) Focus on driving results through paid advertising channels.

Expert in monitoring and optimizing ad campaigns based on performance data.

Adept at A/B testing and campaign attribution.

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์‚ฌ์ „ ๊ณต์‹ ์ž๊ฒฉ์ด ํ•„์š”ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์ ‘๊ทผ์„ฑ์„ ์œ„ํ•ด ์„ค๊ณ„๋œ ๊ณผ์ •.

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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๊ฒฝ๋ ฅ ์ธ์ฆ์„œ ํš๋“

์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
CERTIFICATE PROGRAMME IN AD CAMPAIGN MONITORING METRICS
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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