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Professional Certificate in Pay-Per-Click Advertising

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๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • PPC Advertising Fundamentals: Campaign Setup and Structure
  • Keyword Research and Targeting for Maximum ROI
  • Google Ads & Microsoft Advertising: Platform Deep Dive
  • Advanced Bidding Strategies: Maximizing Conversions and CPA
  • Conversion Tracking and Analytics: Measuring Campaign Success
  • A/B Testing and Ad Copy Optimization
  • Remarketing and Audience Targeting
  • Mobile Advertising Strategies
  • Search Engine Optimization (SEO) and PPC Synergy

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Pay-Per-Click (PPC) Advertising Roles Description PPC Specialist Manages and optimizes PPC campaigns across various platforms, focusing on maximizing ROI and achieving marketing objectives.

Requires strong analytical skills and proficiency in Google Ads.

PPC Account Manager Oversees multiple PPC accounts, working closely with clients to develop and implement effective strategies.

Excellent communication and client management skills are essential.

Search Engine Marketing (SEM) Executive A broader role encompassing PPC, SEO, and other digital marketing strategies to drive organic and paid traffic.

Requires a holistic understanding of online marketing.

Digital Marketing Manager (PPC Focus) Leads and manages a team focused on PPC advertising, setting budgets, and overseeing campaign performance.

Strong leadership and strategic thinking are paramount.

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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์ด ๊ณผ์ •์˜ ๋น„์šฉ์„ ์ง€๋ถˆํ•˜๊ธฐ ์œ„ํ•ด ํšŒ์‚ฌ๋ฅผ ์œ„ํ•œ ์ฒญ๊ตฌ์„œ๋ฅผ ์š”์ฒญํ•˜์„ธ์š”.

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๊ฒฝ๋ ฅ ์ธ์ฆ์„œ ํš๋“

์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
PROFESSIONAL CERTIFICATE IN PAY-PER-CLICK ADVERTISING
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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