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Graduate Certificate in Video Ad Performance Measurement

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The Graduate Certificate in Video Ad Performance Measurement is a compact, industry-focused course designed to equip learners with the essential skills to excel in the rapidly evolving digital advertising landscape. This program emphasizes the importance of measuring and optimizing video ad performance, a critical aspect of modern marketing strategies.

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

In an era where video ads dominate digital platforms, the demand for professionals who can effectively measure and analyze their performance is skyrocketing. This certificate course bridges the gap between traditional marketing and data-driven video ad performance measurement, providing learners with a competitive edge in their careers. By enrolling in this course, learners will gain hands-on experience with cutting-edge tools and methodologies, empowering them to make informed decisions that drive campaign success. By mastering the art and science of video ad performance measurement, graduates will be poised to advance their careers in various industries, from advertising agencies and marketing firms to tech startups and Fortune 500 companies.

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์–ด๋””์„œ๋“  ํ•™์Šต

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์™„๋ฃŒ๊นŒ์ง€ 2๊ฐœ์›”

์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Video Ad Performance Measurement Fundamentals
  • Key Metrics and KPIs in Video Advertising
  • Advanced Analytics for Video Ad Optimization
  • Attribution Modeling for Video Campaigns
  • A/B Testing and Experiment Design for Video Ads
  • Data Visualization and Reporting for Video Ad Performance
  • Programmatic Video Advertising and Measurement
  • Cross-Channel Video Ad Performance Measurement

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role Description Video Ad Performance Analyst Analyze campaign data, optimize video ad strategies for maximum ROI, and leverage advanced analytics tools.

High demand in digital marketing agencies and in-house marketing teams.

Digital Marketing Specialist (Video Ads) Develop and implement comprehensive video advertising strategies across multiple platforms, measuring performance and adapting campaigns for better results.

Requires strong video ad measurement skills.

Video Advertising Manager Oversees all aspects of video advertising campaigns, including strategy, budget allocation, team management, and performance analysis.

A senior role with high earning potential.

Data Analyst (Video Advertising) Extract insights from large datasets, identify trends impacting video ad performance, and create reports to inform strategic decisions.

Expertise in data visualization is beneficial.

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ํš๋“ํ•  ๊ธฐ์ˆ 

Performance Measurement Data Analysis Ad Optimization Reporting Skills

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์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
GRADUATE CERTIFICATE IN VIDEO AD PERFORMANCE MEASUREMENT
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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