Global Certificate Course in Social Listening for Media Events

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The Global Certificate Course in Social Listening for Media Events is a comprehensive program designed to equip learners with essential skills in social listening, a critical aspect of modern media management. This course highlights the importance of understanding public sentiment and online conversations, enabling professionals to make informed decisions and create data-driven strategies.

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

In an era where digital media significantly influences brand perception, this course is in high demand across various industries. By enrolling, learners gain access to valuable insights and techniques for monitoring social media platforms, analyzing trends, and measuring the impact of media events. Upon completion, learners will be equipped with the skills to identify key influencers, manage crises, and optimize content for maximum engagement. These skills are not only crucial for career advancement in media and public relations but also open up opportunities in marketing, communications, and digital strategy.

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์–ด๋””์„œ๋“  ํ•™์Šต

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์™„๋ฃŒ๊นŒ์ง€ 2๊ฐœ์›”

์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Introduction to Social Listening and its Application in Media Events
  • Social Listening Tools and Technologies for Media Monitoring
  • Sentiment Analysis and Brand Reputation Management for Media Events
  • Data Visualization and Reporting in Social Listening for Media
  • Real-time Social Media Monitoring during Live Media Events
  • Crisis Communication and Reputation Repair using Social Listening
  • Strategic Planning and Campaign Measurement using Social Listening Data
  • Case Studies: Successful Social Listening Strategies in Media Events

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role Description Social Media Analyst (Social Listening) Analyze social media conversations to understand public perception of media events, brands, and trending topics.

Identify key insights for strategic decision-making.

Digital Marketing Specialist (Social Listening & Analytics) Develop and execute digital marketing campaigns informed by social listening data, optimizing strategies based on real-time audience feedback.

Brand Manager (Social Media Monitoring & Reputation Management) Oversee brand reputation and manage online crises by leveraging social listening tools to promptly address public concerns and mitigate negative sentiment.

Market Research Analyst (Social Listening for Market Intelligence) Utilize social listening to gather consumer insights and understand market trends impacting media events and brand strategies.

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์‚ฌ์ „ ๊ณต์‹ ์ž๊ฒฉ์ด ํ•„์š”ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์ ‘๊ทผ์„ฑ์„ ์œ„ํ•ด ์„ค๊ณ„๋œ ๊ณผ์ •.

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
GLOBAL CERTIFICATE COURSE IN SOCIAL LISTENING FOR MEDIA EVENTS
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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