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Career Advancement Programme in Influencer Marketing for B2C Brands

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

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์–ด๋””์„œ๋“  ํ•™์Šต

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LinkedIn ํ”„๋กœํ•„์— ์ถ”๊ฐ€

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์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Influencer Marketing Strategy for B2C Brands
  • Identifying & Selecting the Right Influencers (Micro, Macro, Mega)
  • Content Creation & Campaign Management for Influencer Collaborations
  • Measuring ROI & Analytics in Influencer Marketing
  • Legal & Ethical Considerations in Influencer Marketing
  • Budget Allocation & Campaign Planning
  • Influencer Relationship Management
  • Crisis Management & Reputation Repair in Influencer Marketing
  • Utilizing Influencer Marketing Platforms & Tools

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role in Influencer Marketing (B2C) Description Influencer Marketing Manager Develop and execute influencer marketing strategies, manage campaigns, and analyze ROI.

Requires strong communication and project management skills.

Social Media Influencer (B2C Focus) Create engaging content and build a strong following on relevant social platforms.

Requires creativity, authenticity, and excellent understanding of the target audience.

Influencer Marketing Specialist Identify and onboard suitable influencers, negotiate contracts, and manage influencer relationships.

Strong negotiation and relationship-building skills are essential.

Content Creator (Influencer Marketing) Develop creative content formats aligned with influencer marketing campaigns.

Experience with video editing, graphic design, or photography is highly desirable.

Data Analyst (Influencer Marketing) Analyze campaign performance, track key metrics, and provide data-driven insights to optimize campaigns.

Expertise in data analysis and reporting tools is crucial.

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
CAREER ADVANCEMENT PROGRAMME IN INFLUENCER MARKETING FOR B2C BRANDS
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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