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Executive Certificate in Ad Campaign Performance Evaluation

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The Executive Certificate in Ad Campaign Performance Evaluation is a comprehensive course designed to equip learners with the essential skills needed to excel in the ever-evolving digital marketing landscape. This certificate course focuses on the importance of ad campaign performance evaluation, providing learners with the knowledge and tools to measure and optimize advertising campaigns effectively.

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

In today's data-driven world, the ability to evaluate ad campaign performance is in high demand across various industries. By enrolling in this course, learners will gain a deep understanding of key performance indicators (KPIs), attribution modeling, and data analysis techniques, enabling them to make informed decisions and drive business growth. Upon completion, learners will be equipped with the skills to analyze and evaluate ad campaign performance, providing them with a competitive edge in the job market. This certificate course is an excellent opportunity for marketing professionals, business analysts, and data enthusiasts to advance their careers and stay ahead in the rapidly changing digital advertising industry.

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์™„๋ฃŒ๊นŒ์ง€ 2๊ฐœ์›”

์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Ad Campaign Performance Evaluation Metrics
  • Digital Marketing Analytics for Campaign Success
  • ROI Measurement and Attribution Modeling
  • Advanced Analytics & Data Visualization for Ad Campaigns
  • A/B Testing and Experimentation for Optimization
  • Social Media Campaign Performance Analysis
  • Understanding and Leveraging Marketing Technology (MarTech) for Ad Campaigns
  • Case Studies in Ad Campaign Performance Evaluation

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Job Role Description Salary Range (GBP) Digital Marketing Analyst (Ad Campaign Performance) Analyze campaign data, identify areas for improvement, and optimize for better ROI.

Requires strong analytical skills and experience with Google Analytics. 30,000 - 55,000 Performance Marketing Specialist (PPC & SEO) Manage paid advertising campaigns across various platforms, track key metrics and optimize performance based on data-driven insights.

SEO expertise a plus. 35,000 - 65,000 Data Analyst (Marketing Analytics) Extract and analyze marketing data, develop reports, and provide actionable recommendations to improve campaign efficiency and effectiveness. 32,000 - 50,000 Marketing Manager (Campaign Performance Oversight) Oversee the entire marketing campaign lifecycle, from planning to execution and analysis, ensuring optimal performance and alignment with business objectives. 45,000 - 80,000

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์‚ฌ์ „ ๊ณต์‹ ์ž๊ฒฉ์ด ํ•„์š”ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์ ‘๊ทผ์„ฑ์„ ์œ„ํ•ด ์„ค๊ณ„๋œ ๊ณผ์ •.

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

๋ฆฌ๋ทฐ ๋กœ๋”ฉ ์ค‘...

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์–ธ์ œ ์ฝ”์Šค๋ฅผ ์‹œ์ž‘ํ•  ์ˆ˜ ์žˆ๋‚˜์š”?

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ํš๋“ํ•  ๊ธฐ์ˆ 

Campaign Analysis Performance Metrics Data ROI Tracking Ad Optimization

์ฝ”์Šค ์ˆ˜๊ฐ•๋ฃŒ

๊ฐ€์žฅ ์ธ๊ธฐ
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ํšŒ์‚ฌ๋กœ ์ง€๋ถˆ

์ด ๊ณผ์ •์˜ ๋น„์šฉ์„ ์ง€๋ถˆํ•˜๊ธฐ ์œ„ํ•ด ํšŒ์‚ฌ๋ฅผ ์œ„ํ•œ ์ฒญ๊ตฌ์„œ๋ฅผ ์š”์ฒญํ•˜์„ธ์š”.

์ฒญ๊ตฌ์„œ๋กœ ๊ฒฐ์ œ

๊ฒฝ๋ ฅ ์ธ์ฆ์„œ ํš๋“

์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
EXECUTIVE CERTIFICATE IN AD CAMPAIGN PERFORMANCE EVALUATION
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
์ƒˆ ๋“ฑ๋ก
4.8

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