Certificate Programme in Transmedia Analytics

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The Certificate Programme in Transmedia Analytics is a comprehensive course designed to meet the growing industry demand for professionals skilled in transmedia analytics. This programme emphasizes the importance of data-driven decision-making in transmedia storytelling and marketing, providing learners with essential skills for career advancement.

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

Learners will gain a deep understanding of transmedia analytics, including data collection, analysis, and visualization, and how to apply these skills to optimize storytelling and marketing strategies across multiple platforms. The programme covers key topics such as social media analytics, audience measurement, and big data analytics, providing learners with a well-rounded understanding of the field. Upon completion of the course, learners will be equipped with the skills and knowledge necessary to succeed in transmedia analytics careers, including digital marketing, social media management, and data analysis. The programme is an excellent opportunity for professionals looking to advance their careers in the exciting and rapidly growing field of transmedia analytics.

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์–ด๋””์„œ๋“  ํ•™์Šต

๊ณต์œ  ๊ฐ€๋Šฅํ•œ ์ธ์ฆ์„œ

LinkedIn ํ”„๋กœํ•„์— ์ถ”๊ฐ€

์™„๋ฃŒ๊นŒ์ง€ 2๊ฐœ์›”

์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Introduction to Transmedia Storytelling and Analytics
  • Data Collection and Management for Transmedia Projects
  • Transmedia Analytics: Measuring Audience Engagement and Impact
  • Social Media Analytics and Transmedia Campaigns
  • Big Data Techniques for Transmedia Analysis
  • Visualizing Transmedia Data
  • Case Studies in Transmedia Analytics (including a focus on successful franchises)
  • Predictive Modeling in Transmedia

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role Description Transmedia Analyst Analyze data across various media platforms to optimize content strategy and engagement.

A high-demand role requiring strong analytics skills.

Data Scientist (Transmedia Focus) Develop and implement data-driven models to understand audience behavior across transmedia narratives.

Expertise in machine learning is beneficial.

Digital Marketing Manager (Transmedia) Manage digital marketing campaigns, leveraging transmedia analytics to measure effectiveness and optimize ROI.

Requires strong communication and project management skills.

UX Researcher (Transmedia) Conduct user research to inform the design and development of transmedia experiences.

Strong user research and qualitative analysis skills are essential.

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์‚ฌ์ „ ๊ณต์‹ ์ž๊ฒฉ์ด ํ•„์š”ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์ ‘๊ทผ์„ฑ์„ ์œ„ํ•ด ์„ค๊ณ„๋œ ๊ณผ์ •.

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
CERTIFICATE PROGRAMME IN TRANSMEDIA ANALYTICS
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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