Postgraduate Certificate in Click-through Performance Metrics

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์–ธ์ œ๋“  ์‹œ์ž‘

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๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Click-Through Rate (CTR) Optimization Techniques
  • Analyzing Website Traffic Data with Google Analytics
  • A/B Testing and Multivariate Testing for CTR Improvement
  • Conversion Rate Optimization (CRO) and its impact on CTR
  • Attribution Modeling for Click-Through Performance
  • Advanced Segmentation and Targeting for Enhanced CTR
  • Understanding User Behavior and Clickstream Data
  • Dashboarding and Reporting on Click-Through Performance Metrics

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role Description Digital Marketing Analyst (PPC) Analyze click-through rates, optimize campaigns, and manage PPC budgets for maximum performance.

High demand in UK digital marketing agencies.

Data Scientist (Clickstream) Extract insights from website clickstream data, build predictive models, and improve user experience.

Growing demand in e-commerce and tech.

Web Analyst (Performance Metrics) Track key website metrics, identify areas for improvement, and present data-driven recommendations to stakeholders.

Essential role across many sectors.

SEO Specialist (Click-Through Optimization) Improve organic search rankings by optimizing website content and structure for better click-through rates.

A core skill for online businesses.

Marketing Automation Specialist (Conversion Rate) Design and implement marketing automation workflows to nurture leads and increase conversion rates.

Increasingly important across B2B and B2C.

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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์ด ๊ณผ์ •์˜ ๋น„์šฉ์„ ์ง€๋ถˆํ•˜๊ธฐ ์œ„ํ•ด ํšŒ์‚ฌ๋ฅผ ์œ„ํ•œ ์ฒญ๊ตฌ์„œ๋ฅผ ์š”์ฒญํ•˜์„ธ์š”.

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์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
POSTGRADUATE CERTIFICATE IN CLICK-THROUGH PERFORMANCE METRICS
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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