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Professional Certificate in Ad Campaign Programmatic Retargeting

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The Professional Certificate in Ad Campaign Programmatic Retargeting is a comprehensive course that equips learners with the essential skills needed to excel in the rapidly evolving digital advertising industry. This program focuses on programmatic retargeting, a critical aspect of modern ad campaigns that allows businesses to re-engage potential customers who have previously interacted with their brand.

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이 과정에 λŒ€ν•΄

In this course, learners will gain an in-depth understanding of the programmatic advertising landscape, data-driven audience segmentation, and the latest retargeting strategies. The curriculum emphasizes hands-on experience with industry-leading tools and platforms, empowering learners to create and optimize highly effective ad campaigns. With a strong focus on real-world applications and best practices, this certificate course is essential for marketing professionals seeking to advance their careers in digital advertising. The growing demand for programmatic expertise makes this course a valuable investment in one's professional development, ultimately driving better campaign performance and increased ROI for businesses.

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κ³Όμ • 세뢀사항

  • Programmatic Advertising Fundamentals
  • Real-Time Bidding (RTB) and Header Bidding
  • Audience Segmentation and Targeting for Retargeting
  • Ad Campaign Optimization and Measurement
  • Programmatic Retargeting Strategies and Tactics
  • Data Management Platforms (DMPs) and Customer Data Platforms (CDPs)
  • Creative Optimization for Retargeting
  • Advanced Programmatic Retargeting Techniques
  • Attribution Modeling and ROI Analysis
  • Legal and Ethical Considerations in Programmatic Advertising

κ²½λ ₯ 경둜

Job Role Description Average Salary (GBP) Programmatic Retargeting Specialist Develops and implements programmatic retargeting campaigns across various platforms, optimizing for conversions and ROI.

Deep understanding of ad tech and data analytics essential. 45,000 - 65,000 Digital Marketing Manager (Programmatic Focus) Leads and manages digital marketing strategies, with a strong emphasis on programmatic advertising, including retargeting initiatives.

Requires strategic thinking and team leadership skills. 55,000 - 80,000 Data Analyst - Programmatic Advertising Analyzes large datasets to inform programmatic advertising strategies, including retargeting campaign optimization.

Strong analytical and data visualization skills needed. 40,000 - 60,000 PPC Specialist (Retargeting Expertise) Manages and optimizes Pay-Per-Click campaigns, with a specific focus on retargeting strategies across search and social media platforms.

Experience with Google Ads and other major platforms essential. 38,000 - 55,000

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νšλ“ν•  기술

Programmatic Retargeting Ad Campaigns Audience Targeting Digital Marketing

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λΉ λ₯Έ 경둜: £140
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κ²½λ ₯ μΈμ¦μ„œ νšλ“

μƒ˜ν”Œ μΈμ¦μ„œ λ°°κ²½
PROFESSIONAL CERTIFICATE IN AD CAMPAIGN PROGRAMMATIC RETARGETING
μ—κ²Œ μˆ˜μ—¬λ¨
ν•™μŠ΅μž 이름
μ—μ„œ ν”„λ‘œκ·Έλž¨μ„ μ™„λ£Œν•œ μ‚¬λžŒ
London School of International Business (LSIB)
μˆ˜μ—¬μΌ
05 May 2025
블둝체인 ID: s-1-a-2-m-3-p-4-l-5-e
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4.8

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